Humen Convened The Summit Forum On Clothing Brand Channel And Commodity Lean Management

In the afternoon of November 18th, the Summit Forum on clothing brand channels and commodity lean management is being held.

Long Quan Hotel is held.

Huang Peimin, deputy mayor of Humen Town, vice chairman of the China Textile Engineering Society and deputy director of the China Textile Information Center, attended the forum.

In his speech, Huang Peimin said that at present, the market environment is complex and changeable. Especially with the rapid development of e-commerce, people's consumption habits are gradually tilting to the online channels. The garment enterprises that give priority to offline channels have brought unprecedented challenges.

This is both a problem and an opportunity.

More and more local clothing enterprises in Humen actively seek breakthroughs, innovate brand marketing mode, and realize diversified development and pformation and upgrading of enterprises.

Known as

The company's Carmen and Qiao bo have created a brand-new fashion life hall.

Cross border integration with life and art; Classic women's clothing Chu Ge pioneered the "O2O+F2C+ spokesperson system" marketing mode to integrate online and offline, fans economy and micro business endorsement.

At the same time, he hopes that the majority of garment enterprises in Humen town can learn from them conscientiously, optimize the management concept, broaden the brand marketing channel, strengthen lean management, further enhance the comprehensive competitiveness of the brand, and jointly promote the development of Humen garment industry to achieve a higher quality and higher level.

On the forum, Song Zhiguang, a well-known brand management expert, shared and exchanged questions about how the brand could suit local conditions to determine its own channel strategy and regional management, the importance of channel construction for Brand Company, how to enter the channel construction and management links, how to manage sub regions through marketing management teams, and how to classify commodities and channels.

The forum also held the unveiling ceremony of "Humen garment cloud manufacturing platform".

Humen will vigorously introduce high-end resources in the future and use the advantages of information technology to promote the new mode and new format of the integration and development of the Internet and garment manufacturing industry.

The forum is successfully completed. There are more news about Humen. Please pay close attention to the world clothing shoes and hats net report.