Kaws For Nike Basketball Court Changed To "New Clothes"

This is the work of the graffiti master Kaws, the striking large area color collision, and the X shaped symbol representing his eyes, which is the most representative part of his works.

Kaws, you must be familiar with this name. 1974, he was born in New Jersey, USA, probably the most successful graffiti master. He became famous because he painted graffiti on posters and posters. Besides pushing his personal works, he also worked with all of them. fashion Brand cooperation, and launched the personal wave brand Original Fake in 2006 (2012).

One of his latest works is probably the T-shirt he co launched with UNIQLO UT. This series of T officially landed at 25 zero on April this year. Uniqlo When the flagship store in the official website was sold for three minutes, hot money was quickly sold out. In the Chinese market alone, it contributed nearly 100 million yuan of sales to UNIQLO.

this time Nike Also invited Kaws, in Manhattan to two side-by-side basketball court for a new face. This event is the beginning of Nike's latest New York Made campaign. After that, Nike also intends to carry out a series of activities to cooperate with the community and change the city's appearance.

Nike came to Kaws this time because the street culture represented by Kaws is very consistent with the image of the trend culture represented by Nike. In addition, Kaws lived in Clinton and Stanton Street street in 90s for a period of time. At that time, he often passed through the basketball court. Therefore, in the creation of basketball court, there are also Kaws's personal memories.

"Whether it's a skateboard or a magazine, when I was young, I always wondered how these art came to me." when Kaws talked about this collaboration, he said, "I like the idea of public art, because it can touch more people in a very relaxed way, instead of deliberately looking for it."

And graffiti on the basketball court is just for him to transfer the creation on the canvas to the basketball court. However, people who use this basketball court may have an impact on their work. For the creative process itself, "working methods are very similar to those on canvas".

Recently, Nike's news continues, for example, the addition of supermodel Bella Hamid, and the flagship store of the five floor of Soho, which opened in New York this week.

It is worth mentioning that Nike's new store slogan is "New York Made". Obviously, New York Made is the theme of Nike's propaganda in recent times.