Souq Will Introduce "Black Friday" Promotional Activities.
Informed that the largest electricity supplier in the Middle East this year
Souq
The third time the United States is the largest.
Shopping Festival
"Black Friday" is introduced into the Middle East, hoping to inject a stimulant into the electricity supplier industry.
In 2014, Souq introduced the "black five" into the Middle East for the first time, but because Arabs liked to worship on Friday, they renamed it "white Friday".
Black Friday promotion usually lasts 24 hours, but Souq.com extends it to 4 days - November 23rd -26.
Souq.com co founder and CEORonaldo Mouchawar said that this year, 1 million products are expected to be sold during the event, including 25000 limited pactions, more than last year (600 thousand).
In 2014, there were only 200 thousand products.
He predicts that during the 4 days of "white Friday", visitors to the platform will reach 20 million, with 200 pick up points for customers to collect orders and parcels.
"Now a new generation of technology shoppers usually use smart phones to search products, compare prices, and ensure that products can be purchased in the most preferential way.
Our warehouse and distribution center in the Middle East is ready to handle about 2000000 products, "he said.
Souq's goal this year is to deliver all parcels to the UAE shoppers in 48-72 hours, which took about 6 days last year.
The platform also works with the Middle East online taxi software provider Careem to support Saudi Arabia.
market
Distribution activities.
"More than more than 1500 well-known brands and companies will sell their products online, and many physical retailers will join the platform to participate in promotional activities," he said.
Mouchawar said the opportunities for electricity providers in the Middle East are huge, especially now that penetration of smart phones is getting higher and higher.
This year, the Middle East electricity supplier paction volume is expected to reach 73 billion 400 million Di lamb (Dubai currency, or about US $2 billion).
"Now, the platform integrates all kinds of businesses such as express delivery, payment, customer service, warehousing, e-commerce and so on," Mouchawar said.
Souq also works with Visa credit card providers to offer 10 percent off discount for all pactions during the event.
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