Double Eleven UNIQLO New Retail Game, UNIQLO Fitting Room Is Another Hot One!

This year

On line, it only sold for half a day, but still "sit tight" Tmall double 11 women's wear sales champion throne, with only 2 minutes and 53 seconds sales break 100 million yuan, Tmall become the first category of brand breaking billion brand.

Moreover, according to UNIQLO, the sales volume of its offline stores has nearly doubled over the same period last year.

In this regard, UNIQLO said that this is a main test of the new retail experience economy.

It is understood that this year, there are two new ways to play the retail business of UNIQLO: first, some selected products are online and offline, while consumers can go directly to stores; two, consumers can place orders online.

At the same time, UNIQLO stores also offer coupons and other activities, similar to online "first entry ticket". Customers can pay cash coupons when they use Alipay to pay.

In this regard, from the sales situation, consumers seem to be very buying.

Some users say that in addition to the money that can not be grabbed on the line, they can also try it on, avoiding the trouble of wrong size.

"Facing the general concern of the retail industry"

Electricity providers cause consumer diversion phenomenon, UNIQLO has achieved online.

Stores and physical stores sell a win-win situation.

So says UNIQLO.

Why do we provide "online ordering and self mentioning"? UNIQLO said that this is to reduce the waiting time for consumers and improve the efficiency of receiving products during the double 11 period.

"This service is particularly suitable for the double 11 period, so that we do not have to wait for express delivery."

Some consumers said.

It is understood that from November 1st to November 13th, when consumers purchase 11 double products in UNIQLO, they can choose to pick up their own ways to collect goods from stores.

In addition, from November 14th onwards,

All kinds of stores open their own services, open up online and offline shop network, and will gradually infiltrate into more than 100 cities and over 400 stores in the future to launch the service.

At that time, UNIQLO will complete the stock preparation within 24 hours after selecting the "store self" consumers in the second order of the Tmall flagship store at UNIQLO, and notify consumers to pick up the goods from the stores they choose.