Small And Medium Businesses Multiple-Choice: We Need To Find Another Way Out Or Survive In The Cracks.

In the traditional e-commerce era, every brand, no matter what your category is, no matter how big your scale is, no matter what your reputation is, consumers enjoy the most information in the shortest time. But for the brand, they lose the opportunity to communicate with consumers in depth.

On the one hand, the traditional electricity supplier is getting more and more expensive. The other side is based on the new social networking business of mobile social network.

Small and medium-sized businesses are faced with a multiple-choice problem, which continues to suffer from the exploitation of traditional electricity providers.

Or choose the more potential social networking providers, through the construction of their "connections", the flow of assets on the social network to achieve real independence, the answer is obviously very obvious.

When the traditional electricity supplier just appeared, the total volume of electricity supplier users has been growing crazily every year due to the traffic dividend.

Tmall's predecessor, Taobao mall, was founded in the early days of the founding of Taobao mall. It has accumulated a lot of popularity for itself. With the growing maturity of the business circle, the change of Taobao rules and the introduction of thousands of people, thousands of people who died before the sale of sellers and scrolls were killed.

Tmall's operation strategy is also gradually moving towards big brands. In October last year, Tmall had directly retreated 200 small and medium-sized businesses on the grounds of brand names and similar brands.

Many businessmen accused Ali of breaking the bridges, but Ali's purpose of supporting big brands is very clear, and small and medium businesses are becoming increasingly difficult to survive. Even if they are willing to accept giant exploitation, it is difficult to change the fate of traditional business Matthew effect itself being phased out.

2. look for another blue ocean, tens of millions of small and medium business pformation of social business

According to the investment advisor of CIC in the "2016-2020 year China social networking industry in-depth research and investment prospect forecast report", it is estimated that in 2020, the scale of China's social e-commerce providers will be 24 million, and the market scale will break through trillion. In the next 5 years, the industry will have more than 10 times of expansion space.

This is inevitable after the deterioration of the traditional electricity supplier environment. As more and more small and medium-sized businesses sell products with the help of social networking, the third party service platform for social networking providers gradually increases.

For example, the number of users of social networking has been more than 100 million, and the number of users has exceeded 1 billion. The monthly GMV exceeds 1 billion, and the average daily orders exceed 1 million.

And dot customers launched all kinds of mobile social networking tools, and its all electric providers put forward the concept of "flow assets".

By giving business courses training,

Big data support, word of mouth fund four aspects of energy, so that businesses have better ability to play social business.

With the help of these third party service platforms, more and more small and medium-sized businesses are rushing into the blue ocean of social business.

In October 17, 2015, Jingdong Tencent launched a strategic partnership to launch the Beijing Teng plan, which includes marketing solutions like "precise portrait", "multi-dimensional scenario" and "quality experience". The team was built by Jingdong and Tencent, and both sides began to build a business platform called "goods and merchants".

From micro shop to product dealer, it is the major change of Tencent's social business, from monopoly platform to third party service.

At the end of October, the source of treasure was App, which is also a tool attribute. Ali is not a tool to open shop or share Commission, it is also a third party service platform for micro businesses.

But in the industry, little customers are in front of the trend. Whether the giants can go beyond and see whether the small and medium-sized businesses are buying.

From the traffic distribution center to the service and tools pformation, we can see that in the future, there will be no big and small players in the field of social business. How to play a good social traffic assets will not be the core factor. Who can help small and medium businesses get social traffic and help them improve their service quality and word-of-mouth communication is the key.

Therefore, unlike traditional electricity providers, there will be no big or small players in the future social networking business. Whoever can do well the services and tools of small and medium-sized businesses will be able to seize the largest market of social business.