The "2016 China Brand Forum" Was Held In Beijing.

Brand is the external form and value extension of brand. Brand building is inseparable from the trademark management based on the government. As the functional department of trademark registration management, the SAIC has important responsibilities in promoting the development of brand economy.

The "2016 China Brand Forum" was held in Beijing.

Wang Jiangping, deputy director general of the State Administration for Industry and commerce, said in his speech that China is already a great trademark country, and trademark application ranks first in the world for 14 consecutive years, and has maintained rapid growth.

It is pointed out that the current Chinese economy has entered a very critical period. To speed up the brand as the core, integrate various elements, actively and independently innovate and focus on core competitiveness, has become a new growth power for the long-term development of the world economy, and has become a broad consensus among the government, society and enterprises. Trademark and brand are a natural and indivisible concept, and trademark is the legal category of brand.

Wang Jiangping said that in recent years, SAIC has mainly carried out the following tasks: first, in accordance with the principles of reform and innovation, decentralization, decentralization, decentralization, and optimization of services, streamlined the relevant procedures of trademarks, comprehensively promoted the level of trademark registration facilitation, and expanded the channels for trademark application. At present, the 16 local trademark registration applications have been accepted at the national window of acceptance, establishing a trademark inspection cooperation center outside Beijing, shortening the cycle of review, laying the foundation for the realization of brand value.

Second, use information technology to promote diversification of trademark supervision, innovate ways and means of supervision, and strengthen supervision and law enforcement.

By strengthening the construction of enterprise information publicity system, and promoting

The effective application of information sharing platform for administrative law enforcement.

Third, we should promote brand socialization with strategy and widen our efforts.

Channels for realization.

At present, in the 24 provinces and autonomous regions of the country, 28 registration points for application for exclusive registration of registered trademarks have been set up to promote the solution of financing difficulties and financing problems. At the same time, trademark service providers are encouraged to continuously improve their service levels, and support social research institutions to carry out the evaluation of trademark brand value.

Fourth, efforts should be made to promote the internationalization of trademarks.

Actively support Chinese enterprises and Chinese brands to go out, and continuously strengthen the publicity and training of the Madrid trademark international registration system, and guide Chinese enterprises to actively register trademarks through the Madrid system, and seize the opportunity in international competition to expand the international influence of Chinese brands.

At present, the number of trademark applications has reached 21 million 370 thousand in China, with a total volume of more than 14 million registered registrations, and the effective registration rate has reached 12 million. Meanwhile, the brand value has been constantly improving, and it is striding forward toward a brand power.

Wang Jiangping said that China ranked 15 in the list of the most valuable global brand names released by global brand consulting firm this year.

At the same time, we should also see that China's brand of global economy is not large, the ability of brand to create economic benefits is not strong, and the awareness of independent brands to develop the international market is not high enough. The construction of brand power is still a long way to go. SAIC is playing a further role in promoting the development of China's brand.