Hai Lan'S Home Is Fashionable Because Of His Design.

This morning, the circle of friends was called "queuing iphone7 and so on. It's fashionable to queue up for the home of the sea."

After reading the article, I just want to exclaim.

Design is really important!

In the past, the new style of township and township male cancer has been changed.

And all this changed because of one person.

He was the first Chinese to enter London Fashion week.

Zhou Xiangyu, has the same name brand Xander Zhou.

At the same time, it is also a hot star modeling consultant in China, and has created countless models.

The cooperation between Hai Lan's home and Xander Zhou is based on the hope that both sides will make new attempts and changes.

"Everyone wants to do something interesting, and our ideas are very much the same."

Xander Zhou said in an interview.

Based on this point, he takes "Vital" as the theme of this series to create a fashionable, practical and affordable men's wear series for the fashionable young people.

Born in 1982, Zhou Xiangyu was a native of Jilin and grew up in her grandmother's home.

And grandma changed three sets every day.

The habit of enlightening Zhou Xiangyu from an early age.

At the age of 17, Zhou Xiangyu went to Beijing Institute of Technology to read industrial design.

When he was puberty, he had no idea what he was going to do.

He disliked the school system and did not like his major. In less than a year, Zhou Xiangyu retired.

Because many friends in Holland, Zhou Xiangyu decided to go to Holland to study abroad.

And the purpose of this study is to find what you want to do.

After half a year of Dutch learning at Vrije University Amsterdam, he chose to go to Royal College of Art in Hague.

Zhou Xiangyu was very fond of changing clothes and cutting clothes. When his friend saw him, he sent him a second-hand sewing machine.

So when Zhou Xiangyu was empty, he liked to go to the fabric market to buy some cloth, plate type, and then made some strange things.

Take a look at your friends, and your friends are very fond of them.

Thus, under the instigation of friends, Zhou Xiangyu entered the line by mistake.

At that time, the domestic creative soil was far less than the present. China did not yet have a completely so-called independent designer environment, everything was new.

After setting up a studio with friends, Zhou Xiangyu sprouted the idea of making a personal brand.

It was in 2007, and Zhou Xiangyu seemed to be carrying a little "childish" on his body and set up a brand but never seriously regarded it as a career.

Although we insist on publishing things every year, the first three or four years of Xander zhou are more like an experimental process.

For Zhou Xiangyu, it is a process of seeking self.

Just like he chose to go to Holland.

Recalling the first show of Xander zhou, Zhou Xiangyu still has that excitement.

The background is editor in chief of "VISION youth vision", with fashion editor of fashion bazaar. Everyone helps Zhou Xiangyu to change clothes.

That kind of cohesion made Zhou Xiangyu concentrate, no matter what he felt at that time.

After spending several years in the country, Zhou Xiangyu gained recognition from all sides, and he began to look for opportunities to go out.

In Zhou Xiangyu's view, making a show in China really feels like "making a show". It seems to be like a party.

This is not what Zhou Xiangyu wants.

So Zhou Xiangyu chose to go to London for further studies.

Unlike in China, there is no system for fashion. Everyone can be an independent system. In London, people have to learn the rules of others.

Under such circumstances, Zhou Xiangyu grew rapidly.

From the loss of showroom in the first quarter to the handiness of the second quarter, Zhou Xiangyu learned the professional knowledge and built up the network he needed at that time.

The opportunity favors the prepared people. Xander Zhou has signed the Ella Dror, the most fashionable PR company in London.

Xander Zhou combines street culture with high fashion to make it look like a young heart with a keen heart.

The evaluation of VOGUE in Italy is: "Zhou Xiangyu's personal style is influenced by Jeroen van Tuyl, and it can also blend the current trend with Chinese elements. Of course, this uniqueness is based on high quality and mature skills."

Perhaps the first thing you were taught was a whole series of extensions inspired by a teacup.

But for Zhou Xiangyu, this kind of thing has nothing to do with the state of life.

Compared with this rigid design method, he tends to reflect his feeling of the moment in the design.

For example, music, nightclubs, which contains a kind of "energy" things, Zhou Xiangyu is fascinated by these things, which allows him to often break the traditional fashion context and rules.

Zhou Xiangyu described his design as "a bit of an intentional straight man temperament", which is interesting.

He enjoyed every surprise in the show, and every time he was expected, he was excited.

In the second half of this year, Xander zhou staff moved to a new office.

A middle workshop, with an oversized terrace in the middle.

The purpose of the move is only because the original office space can not run Party, which is undoubtedly a lot of inspiration and fun for Zhou Xiangyu.

As the most successful Chinese men's wear designer in the world, Zhou Xiangyu did not stop there.

Today, in addition to launching two garments series each year, he also serves as the vice editor and fashion director of men's wear in the Chinese version of T.

In addition, he is also active in the cooperation of many commercial brands.

With all this work, Zhou Xiangyu's efficiency of using time is much higher.

In the past, Zhou Xiangyu felt that his work and rest were like an artist. He slept until noon every day, then went to the studio and finished his work. He went to bar with his friends to drink, and then went back to the painting at two or three and went to bed at six or seven in the morning.

Although this kind of life is quite interesting, Zhou Xiangyu prefers such a planned life now.

"It was like this when you were young, but now it is not appropriate."

Zhou Xiangyu said with a smile.