Mainland Clothing Brand Jiangnan Cloth Clothing Listed In Hongkong

A black loose dress, a trouser dress and a short black hair.

Li Lin, co founder and chief creative officer, said: "being a product for many years is the most enjoyable part of the company, including the part related to brand building, which is the core of the company."

Consistent with its style of design, Li Lin is quick, relaxed and natural in answering questions.

When asked if it would speed up the opening of overseas stores, she said, "doing things all the time is not a particularly aggressive way. It will go with the flow."

Wu Jian, a co founder of her husband and brand, is better at answering the question of "numbers related" in Li Lin's mouth.

Wu Jian, chairman and chief executive officer of the company, said that the past development of the company was not driven by capital and merely expanded its stores. Therefore, it maintained good cash flow and was also confident of continuing to maintain good cash flow after listing.

Although the mainland economy is slowing down, Wu Jian said that the company's brand positioning is in the clothing market designed by the designers. The growth of same store sales in the past two fiscal years is 7.1% and 8.3% respectively, indicating that the brand is popular under the current situation of consumption upgrading.

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37% of the proceeds will be used in the construction of the new logistics center in Xiaoshan, Hangzhou, Zhejiang. It is expected to be completed in 2019. About 30% will invest in developing product lines and brand portfolios. 28% will be used to strengthen the all channel interactive platform. The remaining 5% will be used for working capital and general corporate purposes.

Wei Zhe, chairman of the company's risk investor and Jia Yu fund, said that the design of the company was initially seen.

He said that in this era, the original design, the design that accords with China and the world trend is the core.

He believes that the 1 trend of the mainland apparel industry has passed.

The so-called 1 is the expansion of stores, plagiarism style, low price competition, this era has passed.

Now we need smaller stores, more integration with the Internet, and development driven by original design.

The key to the original design of Jiangnan Buyi is to start with fabric, because the style is not a secret after it comes out, but the fabric is not renewable and can not be duplicated.

22 years ago, in order to satisfy his "capricious" dressing needs, Li Lin, who graduated from chemistry department of Zhejiang University, opened a clothing store beside the wall of Zhejiang University medical school, selling his own wholesale clothes and clothes he made.

Her brother took a name for these clothes.

It means pure cotton clothes from the south of the Yangtze River.

In the process of internationalization of the company, it gradually identified its first phonetic alphabet JNBY and added the new English meaning "Just Naturally Be Yourself", that is, the natural me.

With the two founders having children, they launched the children's wear brand.

As of June 30, 2016, Jiangnan Buyi banner already owned women's clothing brand JNBY and less, men's wear brand CROQUIS and

Brand JNBY by JNBY and Pomme de terre; there are 1316 retail outlets in China and 12 other countries or regions, including 432 self operated stores.

There are about 30 retail outlets.

The company is doing well.

Prospectus shows that the company's 2016 fiscal year income increased by 17.9% to 1 billion 900 million yuan.