Children's Wear In China Fashion Week Is Becoming More Adult Oriented.

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The conference was unveiled in China fashion week.

In addition to designer brand, American leisure brand hush's children's clothing also appeared in fashion week. An adult fashion week attracted many children's clothing brands to see the importance of domestic designers for children's clothing market, but many children's clothing design can not escape the shadow of adult clothing.

In this regard, Wang Yutao, a famous designer in China, said that the oversize of children's clothing is the main problem of children's clothing nowadays.

There are 9 children's wear launches in this China fashion week.

In addition to the original design of children's wear brought by Chinese designers, there is also a press conference on American leisure brand hush's children's wear.

So many children's wear conference has created the future clothing industry will pay more attention to the development of children's wear brand.

In addition to the fashion week's brand, some adults are familiar with it.

Children's clothing market has been arranged one after another.

Among them, the fast fashion brand H&M has become the main force of children's clothing replicating adult fashion.

Whether it's hot pants or long skirts, H&M puts the adult clothes on an equal scale and then puts them on the children's wear sales market.

In the recent earnings report, the rise in performance is the result of steady growth in children's business.

Last year, Semir's brand Barbara store increased by more than 300, with its market share rising to 4.5%. Its brand dream sales increased by 190% to 60 million yuan last year, and its brand, Marca, plans to add 200 stores this year.

Semir group said it would upgrade and upgrade its children's brand in the future, with the goal of building a children's whole industry chain.

In addition, luxury brands are also arranged for children's wear brands to win a share in the children's wear market.

Burberry began to develop children's clothing market in 2009, and even invited Beckham's children as brand spokesperson.

According to Burberry's performance data in fiscal year 2013-2014, sales of children's products account for about 4% of the company's total sales revenue, and sales revenue is as high as $61 million 960 thousand.

It is reported that the United States as a developed country, the baby boomers' disposable income accounted for 70% of the total disposable income, these people's daily expenses compound annual growth rate of 13.81%, daily expenses increased to 105 US dollars in 2014, estimated that in 2015 the baby boomers in the United States spent nearly 35 billion dollars on their grandchildren.

The consumption of children in children's clothing continues to grow, which has led to the rapid development of children's wear market.

Among them, the emergence of a large number of children's wear brands has increased the consumption expenditure of children's clothing, and the increase of disposable income in developed countries has also stimulated consumers' consumption desire to a certain extent.

Last year, our country ushered in the "two child" era, which greatly stimulated the development potential of children's clothing market.

Last year, the market volume of children's clothing in China exceeded 170 billion yuan. The huge market potential made every brand overweight its children's clothing brand.

Especially in China, the one-child policy has made families invest more in children. Although the two child policy has been opened up, the best choice for children is still the common choice of most families.

Because the domestic children's wear market has just started, the market development is not yet mature. At the same time, the domestic children's clothing brand also shows high-end, healthy, personalized consumption characteristics.

Therefore, children's wear brand has become the hot pursuit of parents and has great potential for development.

However, it can be found that most children's clothing brands are more or less adult trend.

The trend elements in adult clothing are also displayed in children's clothing.

Although most designers say their children's clothing is more comfortable and safe than adult clothes, apart from the size of clothing, the children's clothing on fashion week is basically the same as that of adults.

The industry believes that excessive adult children's clothing is recognized by parents, but it is not necessarily recognized by children.

Wang Yutao, a famous designer in China, said that the oversize of children's clothing is the main problem of children's clothing nowadays.

Children's clothing and children's clothing, apart from the size of the difference does not belong to the elements of children, it is difficult to break through the original development of children's clothing.

Children have their own special features. Designers should build children's clothes for children. At the same time, they should have fun elements in design based on their children's nature, so as to win children's favor, so that children's products can really be built.