Gucci Beat All Competitors To Become The Biggest Winners.

This quarter was boosted by the strong growth of Gucci and Yves Saint Laurent's two brands. Sales of luxury goods group increased by 11.3% to 2 billion 114 million euros compared to the same period last year, the highest growth rate in three years. Sales of sports and lifestyle sectors also recorded an 9.3% increase under the stable performance of PUMA.

In the environment of global economic slowdown and luxury demand reduction, the French luxury group opened its third quarter, and overall business revenue rose against the trend, up 10.5% to 3 billion 180 million euros compared with the same period last year.

Since creative director

After the design innovation of Gucci products, brand performance has been rising, compared with the 7.4% growth in the second quarter. Gucci's third quarter business income surged 17% over the same period last year, the highest quarterly increase since 2011, while the direct sales of the store industry is a 19% increase that shocked the industry.

As the most important luxury brand, Gucci defeated all competitors.

The group's other strong brand, Yves Saint Laurent, also grew very significantly in the quarter, up 33.9%, compared with a sales growth rate of 34%.

The report said that the strong growth of the brand in the quarter was due to the excellent performance of men's wear, women's wear, shoes and leather products. The group's restructuring of the brand and store structure was the main reason.

And the tourism industry in Western Europe and Japan has further slowed down.

The impact of Bottega Veneta has fallen by 10.9% compared with last year's sales.

In this regard, the brand decided to restructure the product and store structure.

Analysts believe that after the September Bottega Veneta 2017 spring and summer series was released, the market repercussions were higher than expected, and sales growth in the fourth quarter is just around the corner.

Gucci all product categories still maintain two digit strong growth in such a weak period of global luxury industry, including China's Asia Pacific region sales growth is as high as 24%.

The data show that

The innovation of brand has gradually come into effect, and the design conquered the millennial generation, directly showing that its online sales surged by 50%.

Gucci brand CEO Marco Bizzarri said earlier that the sales ratio of "new Gucci" high priced products in stores is rising, that is, there will be a premium in the future. Young consumers are willing to pay for the new.