Retail Is Facing A Tough Environment. BELLE'S Performance Is A Bit "Ugly."

With the increase of consumption power and the change of consumption pattern, the sales of domestic footwear category will further decline, while the demand for sportswear will increase.

Current domestic

Facing a more severe environment, the company's profit in the first half of the year dropped by 20%, which was similar to that of the market, especially the shoe performance class.

Tuesday (October 25th) announced the first half of fiscal year August, with an income of 19 billion 526 million yuan, an increase of 0.9% over the same period last year.

Net profit of 1 billion 733 million yuan, 19.7% backwards, earnings per share of 21.18 yuan, 12 yuan in the medium-term interest rate, 16 yuan in the same period last year.

During the period, gross margin was 10 billion 526 million yuan, down 4.1%, and gross profit margin decreased from 56.7% to 53.9%.

Among them, footwear business and sports and apparel business gross margin were 67.1% and 43.5%, while a 1.2 percentage point decline.

He pointed out that since 7 and August this year, the pformation of the electricity supplier team has been carried out, including the requirement that the electricity providers should focus on core businesses, cooperate with logistics and sales teams, so that product prices and inventory will be better managed. In 8 and September, there has been improvement. In the future, we will continue to open up all channels under the online line. At present, we have completed the same goal of service experience in two channels, and we hope to make better use of big data in the future, so as to provide customers with more precise and efficient services.

In addition, he pointed out that in order to change the consumption pattern, it made the past fast.

The shops are becoming inefficient, and some shops are designed to clear the stock, and they can be carried out in online stores. In the future, they will examine the efficiency of the shops and close the shops to make the shops clear, but no specific figures are made.

He pointed out that the problem is a structural decline, so the short term is difficult to reverse, and even the winter (worst case) has not yet arrived, so it is expected that the proportion of sports clothing sales will increase in the future, but the gross profit margin of sportswear is only about 40%, which is about 60% lower than that of footwear category.

However, the gross profit margin of the two classification has remained stable, so although the gross profit margin has declined, it has little effect.

In addition, Sheng Bai pepper said frankly that since 2008, Taobao has been regarded as a major threat, but because of its lack of knowledge about computers, it has not developed online business. After the establishment of its own electricity supplier team, however, the independent operation is not the main business.