2016CHIC: A Dress To Fashion Life.

From making a piece of clothing to managing the wardrobe of consumers, and then leading to a new way of life.

Enterprises are using "one needle and one line" to "embroider" more symbols of clothing, and constantly expand the extension of the industry.

In the recent 2016 (Autumn) China International Clothing and accessories fair, almost everywhere you can feel the energetic and fashionable attitude towards life.

Dynamic music, cool mountain bike, dressed

The model...

Walk into the men's wear exhibition area

The tide is coming face to face.

Now that fitness is developing from the "Chao Ren patent" to the national trend, sportswear has seized the chance to pass the healthy fashion.

"Consumers are becoming more and more willing to invest in sportswear. They not only focus on fabric comfort, but also care about whether the color and design are cool enough."

A exhibitor in the men's wear exhibition area said.

Many sports brands display streamlined tailored and functional material sportswear, and use the installation of riding, yoga, strength sports and other scenery booths to attract a large number of spectators to stop.

Looking around the exhibition area, the elements of fitness are integrated into the costumes, reflecting the personality and life style.

With the upgrading of consumption structure, more and more brands are aware of the importance of the idea, and strive to create consumer's psychological identification of products, from selling products, selling services to ultimately exporting culture.

"The tide card in the past is

Add graffiti and now pay more attention to attitude. "

Li Guizhou, the founder of intelligent domain cowboy, said that the jeans displayed in the field were integrated with more environmental ideas from design, technology and technology, and increased the popularity of all kinds of accessories through the mix and match.

More wisdom: integrating technology into "one needle and one thread"

By pressing the button, the window model can turn around and turn around.

The upper body effect is displayed in 360 degrees, and some even set up dialogues, which can directly communicate with consumers and dress experience.

In the near future, intelligent models like this will go out of the exhibition and enter the online and offline businesses, which will make up for the impossibility of trying to buy electronic shopping, and increase the interest and accuracy of the department store's clothing selection.

By giving consumers more experience, the pformation of marketing mode will be promoted.

At present, technology is integrating into the "needle and thread", so that every aspect of the industry becomes more intelligent.

For example, through technological research and development, thin fabrics like cicada can have super thermal effects, and tough and tough jeans become more skin friendly and comfortable.

It is worth mentioning that in the manufacturing process, the continuous maturity of technology not only makes clothing intelligent and efficient, but also opens a new window for industrial development.

In the "link future" exhibition area, many technology products and solutions, including VR fitting, show people a more intelligent way of life.

For example, "3D" on display in Xiamen.

The platform, textile fabric display platform, intelligent retail platform "and other products have constructed a 3D virtual technology solution for the integration of the textile industry chain.

Participating experts pointed out that from the "manufacturing" to "intelligent manufacturing", the domestic garment industry is building a new manufacturing system, promoting quality and efficiency of the industry, moving towards the high-end, leading the industry pformation.

More integrated: create a new style of fashion.

Unlike previous corporate exhibitions, there is a special group of industrial clusters.

"Industrial clusters should also be innovating, pforming from the former associated resources to the new type of innovative resources."

Yang Xiaodong, Deputy Secretary General of the association, [-4.46%, said that clustering in the form of exhibition is more conducive to attracting new technologies, new models and new ideas according to resource endowments, so as to plan the future.

Industrial layout to achieve the wrong development.

Known as "relying on a piece of cloth" in Keqiao, Shaoxing, has been the main fabric production, every year, nearly 1/4 of the world's textile products traded here.

During the 2016 Keqiao fashion week press conference held during the Expo, Ruan Jianyao, head of the Keqiao District, said that today's Keqiao starts from fabrics and pforms from traditional textile manufacturing base to fashion by introducing resources such as design and manufacturing.

During the period, Keqiao signed an agreement with China Textile Industry Federation to achieve butterfly change through fashion week.

"Supply side reform is not only reflected in enterprises and specific products, but also in the pformation of regional development."

China

Chen Dapeng, vice president of the Federation, said that in the pformation of the garment industry to a more subdivision, more precise and more emphasis on ideas and added value, industrial clusters should also relocate themselves, focusing on the integration and innovation of the upstream and downstream industries, locking the professional connotation and condensing the magnetic field effect.