Nike Becomes Chelsea'S Next Shirt Sponsor

After five months of deliberation, Chelsea finally decided on his next one.

Sponsor.

Chelsea issued a notice on the official website announcing

A cooperation agreement was reached. "This is the largest commercial contract in Chelsea's history". Nike will also produce and provide jerseys for the first team, the academy and the women's football team.

Although neither side has mentioned the sponsorship figures and years of cooperation in the announcement, it is reported that the 15 year contract, which will open in the summer of 2017 (as of 2032), will provide Chelsea with a huge annual income of 600 million pounds, compared with the previous one.

Chelsea's sponsorship of 300 million pounds, Nike's generosity, no doubt makes Chelsea senior more satisfied.

Manchester United, the "red devil" signed in 2014 with Adidas, the annual contract of 750 million pounds, is actually the most expensive football shirt sponsorship in world football history. With the cooperation with Nike, Chelsea will be second exclusive of 600 million pounds, while A Senna, who is given the annual average of 300 million pounds by Puma, can only rank third. Fourth of them are the "Red Army" Liverpool, and the annual sponsorship amount of 250 million is a little lower than that of new Yorkland; fifth is the Manchester City that currently leads the Premier League scoreboard. The contract of blue moon and Nike is only 120 million pounds per year. It is foreseeable that Manchester City, which is expanding its global influence, will surely seek more sponsorship after the contract expires. After the agreement reached between Chelsea and Nike, the list of Jersey sponsorship in the Premier League has changed quietly: the top ranking is still the top.

As we all know, Chelsea's "Jersey sponsorship storm" began 5 months ago. At that time, just after the launch of the 2016-17 new season's Home Jersey, Chelsea suddenly announced that it would terminate cooperation with Adidas. The ten year agreement, which originally began in 2013 and ended in 2023, will be 6 years ahead of schedule and stranded in summer 2017.

The "blue army" business cooperation with Adidas since 2006 will also come to an end.

It is reported that the sudden termination of the contract was entirely raised by Chelsea unilaterally. For this reason, the "blue army" will also pay huge compensation to the old partners.

At that time, after the commercial news was exposed by the media, Adidas immediately increased the net operating income of the whole year from 15%-18% to 25%.

Chelsea paid a lot for the early termination of the contract.

From the common sense, these European giants who have to pursue the fair policy of UEFA are almost impossible to act arbitrarily and act suddenly and unexpectedly. If the remedy is not proper, such a financial loss will be a hidden black hole in the financial statements.

In view of this, the "blue army" must have been secured by a certain brand or a few brands before it dares to split up with Adidas who is more focused on Manchester United.

In fact, Chelsea, who has been working with UMBRO (1975-19811987-2006), French cock (1981-1986) and Adidas (2006-2016), has been looking for a higher level of sponsorship. Especially after Abramovich's acquisition of the team, the blue army's performance and impact are rising, and they want to prove that they have already ranked among the top ranks of the world with a sponsorship contract between Manchester United and Real Madrid.

Of course, the financial fairness policy introduced by UEFA has also forced Chelsea to explore this road continuously. As one of the top "big money burning families", the blue army senior leaders who are committed to earning more income will have to have a headache for the new stadium and sponsorship contract.

Now, though the plan for the new stadium has been on the run for a while, Chelsea's huge sponsorship in the past two years with Yokohama tires and Nike is enough for them to complete a better financial statement.