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    Pathfinder Business Income In The First Three Quarters Decreased By About 12% Compared With The Same Period Last Year.

    2016/10/13 12:25:00 35

    PathfinderOutdoor ProductsMarket

    In the evening of October 11th, Pathfinder Released in the first three quarters of 2016 earnings forecast, the company expects 2016 to achieve operating income of about 1 billion 700 million yuan in 2016, down 12% from the same period last year.

    Pathfinder said that the company has steadily promoted the construction of outdoor ecological communities, and has initially completed the strategic layout of coordinated development of outdoor products, travel services and three major sports groups. With the expansion of business layout and the slowdown of domestic macro-economic growth and the terminal consumption environment, the performance has declined. This is also a must for every enterprise in transition period, but the company has great confidence in the future development.

    The announcement shows that the impact on performance is Outdoor products Plate and travel service plate. Among them, the 1-9 month revenue of outdoor products sector dropped by about 5% compared with the same period last year. The reason for this is that the company has stepped up efforts to clean up the over season inventory, resulting in a decline in gross profit margin of the company's sales, and a sharp rise in the cost of retail terminals, resulting in a year-on-year decline in net profit of the outdoor sector. Travel service sector, 1-9 month revenue fell by about 20% year on year, mainly due to the change of business in the world to continue to promote business transformation, enhance the research and development of experiential travel products, significantly reduced the low profit level of ordinary travel products business scale, which also makes its business income scale down. At the same time, due to the business transformation and the green country China plan, it is still in the early stage of implementation, and the contribution to the net profit of the company still appears to be a loss in the plan.

    In this regard, the head of the Securities Department of the Pathfinder believes that from the domestic market environment, with the gradual ending of the "adjustment period" and the release of the consumption power of the two or three tier cities, the scale of China's outdoor products market will further expand. The CIC Consultancy Industry Research Center predicts that by 2020, the market scale will reach about 100 billion yuan, and the growth rate will be 17% in the next five years. With the change and upgrading of consumption patterns, the arrival of the experience era will surely promote the rapid development of experiential outdoor tourism. Data from the US show that 53% of the travel market comes from various kinds of thematic natural travel, and 2020, market The scale is expected to reach 10 trillion.

    As a leader in the domestic outdoor industry, Pathfinder has made great efforts in the layout of travel and sports fields, and the resulting transformation pains seem to have borne a lot of confidence. Data show that in the past 7 years, the revenue of the Pathfinder has increased from less than 300 million yuan to more than 3 billion 800 million yuan, and the role conversion from outdoor supplier to outdoor service provider has been preliminarily completed.

    For today's Pathfinder, how to promote the public's outdoors, provide tunable products and services, and contribute to the healthy lifestyle of the public has become the consensus of management. For this reason, Pathfinder centered around customer service, created community ecological organizations and strengthened user service capabilities. Specifically, the company set up Pathfinder user service center, launched "palm Pathfinder", established member value-added service system to provide users with "healthy lifestyle", and plans to invest 300 million yuan to start the "green country China" project. It plans to set up a national substation in 20 core cities across the country through Greenfield partners. It is expected that 10 outstanding clubs will be signed by the end of this year. In the semi annual report, the Beijing Institute has been established with Hejun group.

    Pathfinder will continue to enhance user service capability and consolidate community ecological organization construction in the future.

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