Shoes And Clothing Enterprises Frequently Fall Down, Where Should We Go After The Industry'S Deep Adjustment?

Shoe and clothing industry goes to the crossroads of pformation

Following

After bankruptcy, another well-known Southern Fujian enterprise went bankrupt and liquidated.

A few days ago, the people's Court of Luoyang District of Quanzhou announced that it was influenced by many factors, such as domestic and international economic downturn, and so on.

The clothing Limited company was ordered to go bankrupt and liquidated by the intermediate people's Court of Quanzhou in August 5, 2016.

The flag king is one of the 500 most valuable brand names in China.

Reporters learned that, in recent years, affected by the global economic slowdown, manufacturing costs and other factors, shoes and clothing enterprises how to spend the cold winter has become the focus of attention.

Industry downturn

Founded in 1988, the flag King (China) textile and apparel Co., Ltd., specializing in jeans as the core product of casual clothing series.

In the past 20 years of growth process, the flag King through unremitting efforts and continuous improvement of business philosophy, once made the top 2 domestic cowboy clothing.

"We will continue to enrich the product line and style to meet consumers at different levels, so that the banner will become a household denim brand, so that the flag king will become the first listed jeans company in China." in the 2010 autumn new product conference, the chairman of the flag king, Shi Qing Ti, has been developing the development goal of the next 3 years.

However, 6 years later, the flag King finally waited for bankruptcy liquidation.

In recent years, many shoe and clothing enterprises have fallen down.

Fujian listed companies such as Suo Li, odd, crocodile and so on, successively appear the enterprise discredited, the boss loses contact.

At the beginning of this year, a lean clothing company in Quanzhou, which had been in operation for 25 years, was forced to go bankrupt because of its failure in listing, and was eventually auctioned off.

Recently, several major sporting goods companies in Quanzhou have been published in the semi annual report.

Judging from the scale of sales, after several years of industry adjustment, the position of leading sports shoes and clothing enterprises in Quanzhou has been consolidated, upgraded and strengthened.

Under the background of low and complex economic situation and fierce competition in the industry, a large number of small and medium-sized sports shoes and clothing enterprises have withdrawn from the market.

In 2012, it was worth 2 billion 800 million yuan. After 4 years, it fell to 1 billion 970 million yuan at the end of last year.

At the same time, the net profit was also reduced from 500 million yuan in 2012 to 150 million yuan at the end of last year. Net profit in 2015 was only 33% of that in 2012, and net profit in the 4 years was down 66%.

Relevant data show that in the first half of this year, 45 companies in 79 textile and apparel listed companies realized net profit growth, while another 34 companies showed a decline in net profit.

In addition to performance losses, apparel industry stocks also reached a peak.

In the first half of this year, the total inventory of 79 textile and apparel listed companies totaled 81 billion 366 million yuan, an increase of about 4 billion 467 million yuan over the 76 billion 899 million yuan in the first half of 2015.

Accompanied by the collapse of the tide, there are also shoe clothing industry.

In the first half of 2016, many brands in the clothing industry closed shop, less than a dozen or more.

In the first half of the year, dealers closed 354 retail outlets and opened 202 new businesses.

In the two quarter of 2016, there were 131 new retail outlets and 206 closed dealers.

According to industry analysis, in recent years, a series of unfavorable factors have begun to take place, such as overcapacity, high cost of key elements, high inventory and difficult sales, and the footwear industry has entered a deep and difficult adjustment period.