Putian: Strives To Establish Brand And Realize Industrial Pformation And Upgrading

With the rising labor costs and rising prices of raw materials, enterprises are trapped in the plight of "financing difficulties, employment difficulties and high costs".

Industrial development has encountered bottlenecks, especially

The quality problem has once again entered the public view, causing the industry to think about how long the shoe industry can live. The industry is also facing the choice of pformation and upgrading: turn left or turn right, turn left, substitute for processing, win by volume, industry gradually atrophy, and turn right.

Walking tall, the industry must undergo labor pains.

Lin Wei, a Putian laboratory researcher at the national footwear inspection center, told reporters that Putian is not short of good shoes, nor does it lack the enterprises that make good shoes, but also lacks advanced production technology.

At present, Putian is making a small strides, and strives to establish the "good shoes" brand in Putian so as to realize industrial pformation and upgrading.

"The first step is to set up a state-level demonstration zone for export footwear safety and quality."

Lin Wei introduced the construction of product quality and safety industry chain for more than 2000 footwear enterprises, to improve the quality and safety level, to ensure that no major quality and safety accidents occurred, and to help enterprises expand exports with technological support, while creating a good social quality atmosphere, so as to establish product quality and safety demonstration regional brand.

"The second step is to study and formulate the" Putian good shoes "alliance standard.

Lin Wei said, faced with "

"Sweeping the online shopping platform", the Putian municipal government took the lead in putting forward the research on the Union standard of electric shoe manufacturers in the whole country, and entrusted the Putian inspection and Quarantine Bureau to use the resources of the national footwear inspection center, organized the Putian footwear brand selected from the first Alibaba platform, carried out the quality investigation and conducted quality analysis and comparison, and formulated the "work plan on the special standards for Putian shoes" for Putian footwear business enterprises, which has become a regional standard that is higher than the national standard and aiming at international standards.

For example, in this standard, the endurance performance of Putian footwear products has been verified to be 50 thousand times, far higher than the 40 thousand performance requirements of the current GB standards.

"The third step is to create" Putian good shoes "brand.

Lin Wei frankly said that although Putian's own brand and many international famous brands came from the same production line, it has been "kept in the boudoir people did not know."

To shape the quality image of "Putian good shoes", the national footwear inspection center was commissioned by the Putian electricity supplier Association and Alibaba company to conduct a random inspection of 24 pairs of shoe samples extracted by the electric business enterprise, forming a quality analysis report.

Later, when the "China made" first station - Putian pformation and upgrading ceremony was launched, the test results were released, which initially formed the "Putian good shoes" brand impression.

At the same time, in cooperation with the world-renowned TUV South Deutsche group, with the authority of the third party testing, to improve product quality recognition, enhance the quality of reputation of Putian footwear industry in the world, and establish "Putian good shoes" foreign image.

Lin Wei also told reporters that the whole process of pformation and upgrading of Putian footwear industry is guided by layers, step by step, from the establishment of the product quality and safety demonstration zone, to the formulation of the "Putian good shoes" standard, and to the establishment of the "Putian good shoes" brand, which is the keynote of the government for the development of the industry, as well as the direction for the development of the electric shoe enterprises. It is the framework set by the government for product quality, and also the quality promise for the development of the electricity supplier and the development of the brand.

Among them, the Putian inspection and Quarantine Bureau has never forgotten to look up the road, vigorously carry out scientific research standard, provide technical support for enterprises, strengthen quality management training, provide quality information timely, help shoe enterprises to practice "internal strength", and conduct new product testing services for electric power providers, and ensure quality and safety.