O2O Strategy Pformation, Internet + Era Self Renovation

At present, there are a series of problems in the traditional clothing industry, such as serious homogenization of products, too large inventory, and so on, which can not satisfy consumers' demand for fashion, quality and personalization, resulting in a substantial decline in sales of physical stores.

With the emergence of big data and intelligent manufacturing, it is possible to fully connect consumers. Internet +, O2O and so on become the popular form of the new economy at present. It is the dawn of innovation in the increasingly rigid traditional management mode.

As a successful example of China's fast fashion.

In recent years, women's clothing has been vigorously developing O2O business, integrating resources on line and offline, providing consumers with more thoughtful and considerate services, and opening up the strategic pformation of "customer demand oriented" and "terminal retail as the core".

Then, how can the fast fashion women's brand O2O strategy achieve new breakthroughs and trigger a profound revolution in channel innovation?

It is reported that as early as 2014, Zhuo was determined to develop O2O strategy to break the conventional courage and carry out the mode pformation, and to implement a set of upgrading solutions for the deep integration of enterprises, and to set up a professional team with superior resources, to deepen every aspect of the enterprise, and to integrate the online and offline common development with the technology platform.

The manufacturing end is the foundation of fast fashion. Only when goods are produced quickly can the online and offline interaction be realized, and the O2O strategy has a continuous source of water.

Zhuo Zi provides "quality new, fast enough and good" quality women's clothing to meet consumers' multi-level needs in an all-round way.

The Internet plus has strongly promoted the style of "enough new": the weekly sales data of Zhuzhou and Shenzhen stores are submitted to the design department step by step, and the digital system analyzes and integrates the customer demand data of these front-line markets, forming the data orientation of product design, combining with the international trend and precise planning and development, so that the latest fashion clothing styles can meet the needs of customers.

In addition to updating styles, production needs to be faster and more humane.

In order to ensure that it is fast enough and new enough, "one day's decision and one week's work" is a fundamental requirement. From design drawings to sample making, only a week is needed. When making clothes and shops, there will be new products every 7 to 15 days.

On the production side, Zhuo has successfully developed a personalized garment production system that can be standardized and duplicated. It is an efficient, fast and accurate intelligent production equipment, which ensures the unification of product specifications and standards, and realizes standardization, process and standardization, so that the quality of women's clothing is further guaranteed.

Internet + sales terminals can make the supply chain more lightsome, products meet the deeper needs of human nature, service friendly, convenient and personalized.

The main advantage of O2O integration is that it can better break the information asymmetry and integrate fragmented data, providing strong support in information feedback and customer service.

On the latest information feedback of customers, the big data system will be quickly returned to Zhuo's headquarters based on the data collection of consumer habits, hot price segment and most popular elements. After the data analysis, the outstanding sales volume can be quickly followed up, and the slow sales can be processed quickly.

The handy feedback mechanism has changed the passive situation that the enterprises are facing in the face of rapid market changes in the traditional mode, making the whole supply chain more flexible.

On the customer service, excellent customer experience has become the focus of every effort to win every potential consumer with meticulous service.

On the one hand, if the consumer sees a dress in the shop, but because the color or the number is not in line, and the store is out of stock, then it can provide "offline, online delivery" service. Customers can sit at home and wait until their favorite clothes are sent to the door.

On the other hand, Zhuo and Zhuo will release the clothes that only shop in line with the local conditions according to local conditions, so that customers can feel a good personalized experience in buying activities.

The work of manufacturing end and sales terminal is well done, and orderly management will come to an end.

Online and offline two platforms are organically combined, and excellent merchandise management and service management can be integrated.

For example, online ordering has brought great convenience to franchisees. Since the platform is released online, franchisees can quickly place orders, place orders quickly, and achieve personalized and small orders.

This convenient mode has changed the disadvantages of slow traditional order mode, and is conducive to better cope with market changes.

In addition, in the store management, the distinguished service distinguishes the key points of the service of satellite shops and flagship stores.

Satellite shops are performance oriented, dedicated to the rapid sale of goods; flagship stores are service oriented, play the role of a pit station, and provide service, service and operation experience for satellite shops around.

Zhuo as an experienced online worker for many years.

Women's clothing brand takes consumer oriented O2O strategy pformation, and terminal retail as the core for business mode innovation, not only the brand's self renovation, but also the new.

Under the circumstances, the sales promotion is a masterpiece.