• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    "Industrial Investment" Strategy Is To Support The Core Of High Bird Market Value.

    2016/10/8 22:47:00 58

    Industrial InvestmentNoble BirdBrand Strategy

    Sports enthusiasts make investment layout for consumption hot spots, and sporting goods consumption is only the foundation of industry. The goal of "noble bird" lies in sports consumption and service industry. Ultimately, the strategy of "big industry ecology + multi product operation" is to be realized. In the latest semi annual report of 2016, the company achieved 1 billion 18 million yuan in business income, an increase of 0.13% over the same period last year, and the operating cost was 582 million yuan, an increase of 6.09% over the same period last year. Net profit of 157 million yuan, a decrease of 9.90% over the same period. In the first half of the year, the birds closed 354 retail outlets and 202 new retail outlets. The overall performance is still in the doldrums.

    However, it can not be overlooked that the gap between the Chinese market and the US market is not a single star. Even with the support of "46 document", it is doubtful whether the 5 trillion output value of 2020 will really reach the expected proportion. More importantly, at present, the sports industry in China is not perfect enough. It will not be enough to support the national fitness goals and the operation of the sports venues.

    Like the transformation of most large companies, the transformation of your company is due to the fact that Main business The 2014 annual report shows that the annual income of is 1 billion 919 million yuan (author note: to ensure that the financial data has not been exaggerated, the data has not been adopted in the "five entry system"), which is 20.21% lower than the 2 billion 405 million yuan in 2013. The net profit also dropped from 423 million yuan in 2013 to 312 million yuan in 2014, a decrease of 26.27%.

    Contrast can be found in 2015. Guirenniao Revenue 1 billion 969 million yuan, revenue growth is very small; net profit of 331 million yuan is at a stage of stagnation, and at the same time, you also face sales costs, management fees, financial costs rise pressure, compared with the main business of the same venture enterprises are at stake. Since 2012, the cold winter in the sports market has brought 3 years of inventory to the domestic sporting goods manufacturers. During the period, the brands have adjusted the focus of their products.

    Obviously, the precious birds haven't completely relaxed their main business, but still have the idea of boosting the main business. What you see is the channels of the two companies, trying to restart business growth by opening channels. At the crossroads of strategy, what the great bird thinks is whether to throw the burden forward or to face the future in a steady and steady way. At present, the birds haven't completely abandoned their main business. After all, it is difficult for the ship to turn around.

    In order to achieve this goal, the way adopted by noble birds is " capital operation "Through mergers and acquisitions to invest in start-ups and industrial companies to achieve early layout. At the beginning of 2015, 240 million of them were in charge of tiger sports. In July 2015, the two sides jointly set up an investment fund with a total scale of 2 billion yuan and 1 billion yuan. Up to now, domain capital has invested in more than 20 Internet plus projects, including star projects such as knowledge of the ball, fun sports, hot body building and Feel.

    But unfortunately, due to project and investment characteristics, such "industrial layout" has not really formed a strong activity with the "noble birds". Instead, it is the momentum of tiger jumping sports which has started from the content to return to A shares through industrial layout. The reason is still far from being thirsty. Sports services and sports consumption look very good. From a financial point of view, such investments will still be medium and long-term gains. Some projects even started the development of electronic commerce, the actual operation is still for Nike, Adidas "stand", the business level is difficult to help the birds.

    Therefore, it is the key to "save yourself" by investing in Jay's trip and famous shoe store. Although the surface is the expansion of the channel, actually the business is upgrading. When the online store is running more and more difficult, the company wants the shareholders to continue to support themselves, and selling shoes and selling clothes is the right way. In view of the development of sports market, the "sports industry first" of noble birds is not a castle in the air. The idea that the best bird needs to win is the contradiction between its main body and external growth. When the start-ups have not yet hatched to form a strong relationship with themselves, the trend of the main business will test the strategic thinking of a transformation company.


    • Related reading

    Adidas Is An Effort To Create A Burst Of Money

    Enterprise information
    |
    2016/10/8 21:48:00
    44

    Cotton Spinning Enterprises Once Again Locked Their Eyes On The National Reserve.

    Enterprise information
    |
    2016/10/8 13:35:00
    62

    Ningbo Sen Clothing New Conference Shows 8 Series Of New Sportswear.

    Enterprise information
    |
    2016/10/5 18:28:00
    214

    Clothing Manufacturing Industry Is Going Through A Cost Trap And Closing Down Is Not A Rare Thing.

    Enterprise information
    |
    2016/10/5 10:42:00
    120

    Why Do Cotton Companies Hesitate To Scale?

    Enterprise information
    |
    2016/10/4 21:35:00
    72
    Read the next article

    The Tragedy Of Daphne Is Unexpected But Reasonable.

    In the face of the rapid change of consumer behavior in China, Daphne has also been left behind. In the four to six line cities, which are advertised by Daphne as the core of sales, the crisis is slowly expanding.

    主站蜘蛛池模板: 中文字幕在线播放视频| 精品无码av无码专区| 黄色三级免费看| 浪潮AV色综合久久天堂| 成年日韩片av在线网站| 婷婷综合久久中文字幕蜜桃三| 免费在线观看一区| 久久99精品久久久久久清纯| 西西人体免费视频| 波多野结大战三个黑鬼| 少妇高潮喷水久久久久久久久久| 国产午夜福利精品一区二区三区| 亚洲中文字幕久久精品无码喷水| 99久久精品免费看国产一区二区三区| 精品综合一区二区三区| 日本伊人精品一区二区三区| 国产深夜福利在线观看网站| 亚洲日韩国产成网在线观看| a级精品国产片在线观看| 综合偷自拍亚洲乱中文字幕| 日本人视频jizz页码69| 国产igao为爱做激情| 久久亚洲精品无码gv| 成人爽爽激情在线观看| 欧美zoozzooz在线观看| 国产精品日本一区二区在线播放| 亚洲高清日韩精品第一区| 一个人看的www在线观看免费 | 人文艺术欣赏ppt404| 中文乱码人妻系列一区二区 | 东京热加勒比无码少妇| 草莓视频在线观看18| 日本无遮挡漫画| 国产偷国产偷亚洲高清人| 久久精品一区二区三区中文字幕| 精品四虎免费观看国产高清午夜| 欧美一级视频免费观看| 国产国语在线播放视频| 久久大香香蕉国产免费网站| 韩国三级香港三级日本三级| 日本黄线在线播放免费观看|