HS Clothing Counter Attack 2016 Fast Fashion Brand Market Triumph

Fast fashion

The new answer to the personality and quality is how fast fashion clothing brand should respond. The reply given by HS clothing is to keep pace with the times and change with time. This is also the bottom line for the fast fashion brand price war to say "no".

Recently, several fast fashion clothing brands have not performed well, and there are bad news about brand and price war in the industry.

Many fast fashion clothing brands are eager to cope with bad performance. HS clothing has gone all the way. In 2016, it invested nearly 100 million in the Chinese market and opened up nearly a hundred stores. The brand said "no" to the fast fashion clothing brand price war.

In the past few years, fast fashion clothing has quickly occupied the Chinese market by virtue of the three advantages of "new fast speed, parity, and fast fashion trend". For a long time, some fast fashion brands come up with bump shirts and poor quality.

HS clothing

Because fast fashion clothing brands are following closely.

Most of the buyers from the major Fashion Week fashion trend, so some fast fashion brand style style similar, so that the pursuit of fashion personality self 80, 90 after crowd "not cold."

Similarly, some fast fashion clothing brands seek "new fast" blindly, resulting in frequent product quality problems, leaving customers with high quality at a distance.

In order to retain customers, many fast fashion brands have to play the low price brand, which leads to the increasingly poor brand image and the more difficult to guarantee the quality of clothing brand, thus forming a vicious circle.

Insiders pointed out that "at present, the era of popular brand consumption is over. The era of personalized creative consumer goods is coming. Good products are not only designed well, but also fast, ruthless, accurate, quality and price, which will attract more consumers to come to fame, and the brand and designer who concentrate on making products will have better opportunities."

HS clothing

although

Following the trend of fast fashion, we have adopted the same strategies as other fast fashion brands, such as buyers, pioneers, designers, team members, and other designers who collaborate with designers, designing and producing products. However, HS clothing has maintained its inspiration from daily life in its rapidly changing fashion, and maintained its unique style. It gives leisure elegance, fabric richness and texture, comfortable and fashionable clothes, and good products of fashion and quality. It also introduces four styles of leisure, business, creativity, elitism, and other styles based on the importance of different provinces and cities.

Similarly, HS clothing, like other fast fashion clothing brands, can occupy the market by opening stores quickly. However, the clothing brand also takes this way to understand the feedback from the market and consumers, and timely adjust the market strategy to provide reference basis for analysis. In particular, it is concerned about the demand of the target consumer groups for clothing materials, the demand is changing, and the HS clothing strategy will naturally change.

The market trend is changing, HS clothing can not be alone, but it can keep away from the price war of fast fashion brands. For the rising HS clothing, it not only gives the fast fashion brand a wait-and-see and learning opportunity, but also enables the brand to better explore the way of future development.