Offline Store Promotion Efforts To Reverse The Pressure On The Online Space

The golden week of the National Day is coming. The golden week of the electronic business platform seems to have not arrived.

Many electric business executives said that the Past National Day golden week is not an important time node for the promotion of e-commerce platform, consumers are more willing to go out of the home, electricity consumption in golden week or fall into a "cool" period.

"We wanted to buy some new clothes in autumn and winter while promoting national day sales, but we found that the promotion of e-commerce platform was not as big as expected."

Ms. Wang, who lives in Hangzhou, said that such a price would also take a look at the physical mall.

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Mo Daiqing, a senior analyst at the research center, thinks that in recent years, the online shopping flow and trend of the National Day in recent years are "normal".

"Eleven" long holidays, most people take trips and visit relatives as the main arrangements.

Offline shop promotion efforts are more active, reverse pressure online space.

From Shun Feng, Tantong and other courier companies understand that the first day of national day running normally, there is no "burst warehouse" situation.

A person in charge of the rookie network said that the electricity delivery volume during the National Day has begun to decrease significantly.

The 45 national stores of Yintai business of domestic department stores, the first day of the national day, ushered in 1 million 890 thousand passenger traffic, an increase of 20% over the same period last year.

In order to attract consumers,

A shop in Hangzhou has launched a "willful newspaper" activity, that is, the full consumption of consumers can reimburse the tickets in Zhejiang province.

Sun Jianfeng, general manager of the marketing planning department of the group, said: "during the national day, the traffic volume is 3 to 4 times that of the normal weekend.

Whether it's a department store or a shop, they will seize the National Day promotion.

Shops are stocking up one month ahead of schedule. "

"Logistics Express is also one of the reasons why the consumption of e-commerce in the golden week is deserted."

It said that although most express companies did not stop operation, the traffic pressure was huge during the "eleven" period, and many courier employees shared holidays and other factors, which would affect delivery speed.

It is worth noting that even though many factors have led to an "cool" business platform, there are still many categories of sales that will increase during the national day.

Online home appliance stores ushered in a rare "spring breeze", sales and passenger traffic are expected to grow significantly.

Tmall household appliances official told reporters that the traditional electricity is still a hot product, and sales are expected to increase by about 140%.

The consumption of household electrical appliances is also concentrated on the traditional "three big parts", and the lifting capacity of air conditioners, refrigerators and washing machines will reach 83%, 69% and 67% respectively.

Reporters also saw in Suning Appliance, Gome online and other electrical home appliances business platform, "eleven low", "color TV big" price "," National Day promotion "and other words are full screen.

In addition, people in the industry say that sales growth in sports, gastronomy, photography, home decoration, building materials and other categories will be significantly improved, driven by holiday consumption.

"The fourth quarter of the year is the peak period for the promotion of traditional electricity suppliers and retailers."

Many electric business platform responsible person said so, "double 11", Christmas, new year's day and so on will become an important time point for the big business promotion.

Obviously, the short term "recuperation" and "obscurity" of the major e-commerce platforms in the golden week are in fact reserved for the last promotion war at the end of the year, and will soon start the final sprint this year.

As for consumers who like online shopping, they choose to purchase "shopping cart" in the online shopping platform at this time, and choose to compete in the "double 11" and so on.