Those You Often Use But Don'T Know The Accessories.

As people increasingly want to go out and look at the world,

Have you quietly remembered the strong performance of the face accessories that you have never heard of before? You remember that? Even outdoors white can report waterproof, breathable, windproof and other benchmarking functions. Of course, the user group is constantly expanding, and it also has a demand for outdoor clothing fashion and environmental performance.

June 30, 2016 -7 3, to focus on the Asian outdoor exhibition, to grasp the outdoor industry dynamics, to study the latest outdoor products, and also to understand the mainstream trend of surface accessories. This year, the Asian outdoor exhibition accessories exhibition area has a net area of 1500 square meters. There are nearly 80 exhibitors and accessories. The Taiwan exhibition group organized by Taiwan Textile Development Association, PrimaLoft, Dongli, Huayang textile, Yang Shi textile, famous textile, Liansheng, Hengfeng and other domestic and foreign well-known accessories enterprises have chosen the most professional platform in China to present their latest functional textile technology and the latest outdoor fashion.

The main trend of fabrics: functional VS fashion 2016, Asian outdoor exhibitors exhibitors in the same area, discussed and summarized the main trend of the future. Functional and fashion can not be less. Only by grasping both hands can we meet the increasing demand of users. Functional outdoor: emphasize the function of fabrics needed for sports and athletics, apply to professional outdoor activities, and require waterproof, moisture permeable and windproof to achieve certain targets.

Outdoor fashion: emphasize color and style personalization, suitable for urban leisure, such as short distance travel, self driving.

It can meet the basic outdoor needs, and has the functions of anti ultraviolet, mosquito repellent, simple windproof and waterproof.

The main trend: functional VS fashion 2016, Asian outdoor exhibitors exhibitors in the same area to discuss and summarize the mainstream trend in the coming period. Functional and fashion can not be less. Only by grasping both hands can we meet the increasing demand of users. Functional outdoor: emphasize the functionality of fabrics needed for movement and competition, apply to professional outdoor activities, and require waterproof, moisture permeable and windproof to achieve certain targets.

Outdoor fashion: emphasize color and style personalization, suitable for urban leisure, such as short distance travel, self driving.

It can meet the basic outdoor needs, and has the functions of anti ultraviolet, mosquito repellent, simple windproof and waterproof.

The new trend of the fabric industry: branded domestic fabrics are now commonly found in the industry as factories, but some fabric companies are beginning to realize the value of branding, emphasizing quality, creativity, technology, ideas and core values, and paying attention to brand image.

Last year, the first outdoor outdoor summit held at the Asian outdoor exhibition held a special discussion on the topic of "material brand's importance to the growth of outdoor markets". Mr. Gore, founder of BRAIND, chairman and general manager of Nanjing Border City sporting goods Limited by Share Ltd, Huang Geng, general manager of garment Industry Department of Shanghai industrial products trading (Shanghai) Co., Ltd. and PrimaLoft general manager Jochen Lagemann of Europe and Asia, represented COA and other domestic and foreign representatives of outstanding materials, fabric brands and clothing brands to discuss together, which undoubtedly brought new inspiration to domestic materials traders.

Mr. Tomas, founder of BRAIND, mentioned the proposal for China's fabric brand. "To learn foreign successful experience, the domestic fabric brand must first get rid of the identity of the processing plant, make some innovative products with patent protection, improve the technological content of products, establish brand image, and create consumer awareness and loyalty.

In terms of product value chain awareness, fabric brands also need to invest more. They must cooperate with well-known brands and platforms to successfully sell themselves, so that terminal customers can recognize fabric brands.

The Asia outdoor exhibition has always focused on the field of professional outdoor equipment. As a platform for brand competition, the Asia Outdoor Industry Award is a platform for the comprehensive consideration of product innovation, design quality, function, workmanship, environmental protection and safety.

The Asian outdoor industry award was added to the material innovation award in 2014. The first year, the SURROUND technology outdoor footwear technology brought by GORE-TEX was first removed.

2015 the material brand PrimaLoft wins the award. At the same time, many friends in China often wear outdoor clothes that use PrimaLoft materials. I do not know that the award of PrimaLoft makes the brand more popular.

2014 Asia Outdoor Industry Award material innovation award GORE-TEX, SURROUND technology, outdoor footwear technology, to provide a solution for summer waterproof breathable shoes.

2015 Asia Outdoor Industry Awards

The PrimaLoft Silver Insulation Active, an award-winning material innovation award, leads the brand new revolution of outdoor thermal materials.

This year, Asian outdoor exhibitors.

Yang Shi Textile Co., Ltd., together with equipment cool hand and Asia outdoor exhibition, has organized a private customized activity for terminal customers, looking for the spokesperson for Yang Shi, and releasing the exclusive test video of the spokesmen on the Asia outdoor exhibition platform. This is an excellent way to bring Yang's brand image into the hearts of consumers.

Actually, this is not the first time Yang has worked closely with the Asian outdoor exhibition.

In 2014, Yang Shih textile recovered the mineral water bottles and made them into fabrics at the exhibition site. Yang's attitude towards environmental protection and technology was emerging.

Yang Shi's initiatives are good attempts at branding of domestic fabric enterprises. We hope that Yang Shi textile will have a better development.

It shows a better brand image and chooses the Asian outdoor exhibition.