On The Eve Of Double 11, Tmall Has New Action Not Only To Do Double 11 Spring Festival Gala, But Also To Launch 8 Hours.

"You can imagine that the top models in the world have been invited recently, and nearly 400 models in Shanghai have started the audition on Mid Autumn Festival to prepare for the big fashion show on the eve of Tmall's double 11."

This morning, a message from the modeling industry quickly spread in fashion and electricity business circles.

Tmall has confirmed that Tmall is assembling the world's top level.

And star model, in mid 10 months to build a "show that buy" Tmall double 11 global trend pageant.

Following the launch of an unexpected double 11 Spring Festival Gala in 2015, this year Tmall put forth a new trick to advance the trend of double 11. It will display the latest trend and fashion trend and achieve the "fashion show buy" through the global 365 day fashion, through 8 hours of continuous fashion show and creative multi platform synchronized live broadcast.

It has been revealed that over 80% of the "grand ceremony" shows are international brands, and the brand lineup will be the largest in the Chinese fashion show.

In the fashion show of 8 hours, it will also interspersed multiple art performances in order to better show the trend of life that Tmall and its brands create for consumers.

In the near future, Tmall will send invitations to fans on the platform, including Tmall fans, including Apass members, who will get the opportunity to see the show in front row and participate in the carnival online and offline.

Unlike the regular show, "Tmall double 11 global"

"The real show is to buy," through the multi platform uninterrupted live broadcast including Youku, as well as the synchronized display of the Tmall show on the Internet, so that consumers can buy new products on Tmall at the same time.

It is reported that in the traditional fashion world, consumers will have to wait for 6 months or even longer to buy the latest version of the show. Tmall hopes to break this fashion barrier and meet the immediate needs of consumers with a disruptive mode. The new 11 item pre sale goods will be presented in fashion show and style exhibition, so that consumers can gain visual experience and buy new products immediately.

Dong Benhong, the chief market officer of the Alibaba group, said, "the Tmall as the starting and operating position of the global brand is also a gathering place for global fashion trends.

This year, only

There are over 1000 brands in Tmall, and nearly 500 thousand products start simultaneously in global synchronization.

Tmall expects to diversify its experience on the eve of double 11, so that the global trend of new products will be more focused on the creative display, providing a lifestyle template for Chinese consumers to lead the trend of the year.