Cui Yiyun: The Fashion Charm Of Fur In Copenhagen

(activity scene brand promotes entertainment show)

"Copenhagen fur" is the world leader.

The supplier has been working hard to promote fur fashion innovation and join hands with China.

The artists and creative personages and institutions from all walks of life are carrying out diversified, experimental and leading cooperation in China to explore the fashion vitality and vitality of fur culture, and provide more consumers with a sense of affinity, practicality and good quality.

(Copenhagen fur show area)

The reporter interviewed Cui Yiyun, general manager of Copenhagen fur China, and asked her to tell us about the fashion charm of Copenhagen fur.

Chu Yi Yun

General manager of Copenhagen fur China Representative Office

Graduated from University of Southern Danmark with master of international management.

I am now studying for a doctorate in human resource management.

He is currently the general manager of Copenhagen fur China.

He has worked in fur industry for over 8 years.

In 2004, when Copenhagen fur opened its own brand marketing function, it joined the company and focused on the brand and marketing of Copenhagen fur in China.

He has rich experience in international cultural communication and marketing, as well as in-depth research on the development trend of the international fur industry.

Familiar with Nordic culture and Nordic management style, especially in team innovation and multicultural management.

Q: Cui Yiyun, general manager of Copenhagen fur China

A: reporter

Can you talk about your view and understanding of fur?

Fur, the image of this category in some people is relatively traditional, not suitable for young people to wear. How to contact and attract the attention of young consumers has become a matter for many fur brands to consider.

Young designers know more about what this consumer needs, so we not only cooperate with mature designers, but also gradually start to focus on young designers.

We invite young designers to visit design centers, understand fabric and process technology, invite designers to participate in R & D support, and give designers more opportunities to fashion show.

Over the years, we have learned that designers are relatively small, living environment is not ideal, lack of commercial capabilities, through the buyer mode to recombine designer products, to some mature business channels, to help designers work to reach a wider range of consumer groups, let design go to life, let fur go to the public.

Young people are very concerned about fur. They will pay attention to the new concept of environmental protection. This is what we advocate. Fake fur can be difficult to degrade in natural environment, and the rate of fresh fur is usually high. To buy one and throw one piece will increase the burden on the environment, including no breeding process at the front end, which can not compare with natural fur.

It is hoped that young people will learn more about fur and understand the industrial chain of fur.

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The use of fur has a long history. What do you think is the importance of designing and pforming fur?

Fur is a natural three-dimensional fabric, it is three-dimensional, different levels, different colors will have different effects. For hundreds of years, technological renewal has never stopped.

The traditional fabric material needs to be displayed by fashion concept. For example, many works in this release are combined with knitting and cashmere, and the effect is very diverse.

Fur is changeable, and fashion is indispensable.

What is the impact of Nordic culture on fur in Copenhagen as a Danish Chinese enterprise?

As Danish enterprises, we attach great importance to innovation and humanistic spirit.

Danish culture is very friendly to biology, and our company has few staff loss, and the humanities value attracts many people.

The Nordic design originates from continuous innovation. Denmark is not a big and abundant place, nor has a vast domestic demand market. Therefore, Danish enterprises need strong innovation power to survive.

As one of the largest material suppliers in the world, Copenhagen fur has invested a lot of energy in the market in the next twenty or thirty years, not just the immediate market.

Innovation is often manifested in the product, attitude, way, inheritance and so on.

In the process of design innovation, we not only require the innovation of every work, but also focus on the innovation of every activity, which challenges the team as well.

When a country's economic development exceeds thirty years, the art and design of this country should take off. China is just at this opportunity. How do you view the Chinese design and the Chinese market?

I feel very reasonable. In recent years, when I contacted young artists and designers in China, I found that this group of people has many opportunities for education, contacts with international companies and brands, has a mature team, and has an international perspective.

From the consumer market, mature consumer groups have no doubt about the design approval, and they are willing to pay for the design has become an inevitable trend.