The Nineteenth China International Leather Exhibition: The Strategic Value Is Very Strong.

Recently, the nineteenth China International Leather Exhibition (ACLE) was held in Shanghai.

The industry's top event includes the whole leather industry supply chain, from raw leather to billet, high-grade materials, finished leather, chemical products, machinery and so on.

A total of 1167 exhibitors and 19 exhibitors from 35 countries and regions, including China, Brazil, Germany, Italy, Korea, Spain, Turkey and the United States, were invited to the grand event.

Among them, the exhibition area of the United States, Italy, Australia and other countries increased by 7%, 21% and 24% respectively.

The downturn in the industry highlights the strategic value of trade shows. Compared with last year, the number of exhibitors and buyers has increased in varying degrees. The number of exhibitors has increased by 11.8% over the same period last year, especially among Chinese enterprises.

On the first day, the number of visiting buyers increased by 5% compared with that of last year, while the number of visiting buyers in China increased by 8% over the same period last year.

The total number of buyers visited 3 days slightly increased, eventually exceeding 23000.

It is worth noting that the number of Chinese buyers has increased by 3%, mainly concentrated in leather provinces such as Zhejiang, Guangdong and Fujian. These buyers with clear purchase intention and ability are powerful guarantee for the effectiveness of the exhibition.

For many enterprises, China is still an excellent market for business development.

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It is easy to see that tannery enterprises in Brazil are looking forward to this trip.

The collective participation of Brazil leather company originated from Brazil Leather Association (CICB) and Brazil export and Investment Promotion Bureau (APEX-Brasil), a cooperative project -- Brazil leather.

The project has greatly promoted the export growth of leather products in Brazil, and leather exports in Brazil have increased by 263% since 2000.

Jos FernandoBello, executive chairman of CICB, said it expects the trip to create a $200 million deal for the leather industry in Brazil in the coming year.

Last year, the figure was 150 million dollars.

There are 310 leather factories, with an annual output of 45 million, and exported to more than 90 countries. China, Hongkong, Italy and the United States are the main buyers. They are the largest importer of China's semi finished leather. The export volume of semi finished leather to China increased by 9.2% in 1~6 months this year.

Brazil leather accounts for 11% of the country's trade surplus in 2015, and China is, of course, one of the most powerful contributors.

As one of the largest tanneries in the world, 38% of Brazil's JBS exports are sold to the Chinese market, and China International Leather Exhibition is their main business platform.

"This is an important moment for the leather industry.

We must understand China's market behavior in the coming months, which will affect Brazil's new strategy for the future. "

Jos e FernandoBello said so.

In the early stage of the exhibition, the Brazil leather project group also convened a preparatory meeting for relevant exhibitors to discuss the situation of the Chinese market and to exchange the way of exhibitors.

During the exhibition, the Brazil Export Promotion Council also helped Brazil exhibitors and Chinese buyers docking.

And this fruitful move has brought real orders to them.

"We are very honored to celebrate the 125th Anniversary milestone of BASF leather chemicals business at China International Leather Fair.

Our business in China is unprecedented and is confident that China will remain our most important market. "

BASF (BASF), vice president of global business management of leather chemicals, MatthiasHalusa is confident of the Chinese market.

"The origin of BASF and natural leather began in 1891, and the first leather laboratory was established in Germany in 1895."

Since then, BASF has become one of the leading enterprises in the world leather chemical industry.

It is the largest foreign invested enterprise in China's chemical industry. In 2002, BASF mentioned in a document entitled "2015 China strategy" that it would achieve sales target of 5 billion euros in Greater China in 2015.

In the year before the plan, BASF's total sales in the market were less than 900 million euros.

But it turned out that this seemingly radical plan was somewhat conservative, and BASF achieved that goal in 2012.

Today, China has jumped to the third largest market after BASF and Germany, accounting for half of the total sales in the Asia Pacific region.

BASF plans to put 25% of the world's R & D activities in the Asia Pacific region by 2020, most of which will come to China.

BASF has established a new world-class R & D platform in the Asia Pacific Innovation Park (Shanghai), and has launched more R & D activities in the automotive coatings industry to meet the growing demand of the automotive industry customers for high-performance, high-quality, flexible and environmentally friendly coating solutions.

PeterFischer, Asia Pacific senior vice president of BASF coatings department, said: "achieving the globalization of research and development and building an organization that meets the needs of the future market is the key driving force for BASF's success in the future. We have been doing this all along.

Therefore, our goal is to increase the Asia Pacific region, mainly R & D personnel in China.

In this exhibition, BASF has brought the most advanced leather finishing agent and special polymer specially made for the automotive industry, which can significantly improve the tensile strength of leather.

A large number of visitors gathered in front of the Fenice booth of Italy chemical company. They stopped there and praised Waterstain leather finishing agent.

Waterstain series of products are waterborne liquid dyed emulsions. They are revolutionary products for finishing and dyeing of green leather. They are suitable for shoes, leather goods, garment making and tanning, and can achieve natural and lasting two color effect by dyed dark color first and then coated with color emulsion.

According to Fenice's marketing manager, "we have participated in China International Leather Exhibition for several years. Last year, many Chinese and overseas buyers came to visit our booth. This year, the number of buyers increased by 20%."

Over the years, China International Leather Exhibition has been a platform for the world's leading chemicals suppliers to publish new products. This year is no exception. Stahl is exhibiting a new primer series Magic2800-MLSeries in PielColor, a subsidiary of China. The Holland enterprise Smit&zoon brings a series of finishing products including the latest UNIVERSAL and UNIVERSALLC pigments, and German leather manufacturer Zschimmer hwarz also has a new tanning and fatliquoring system.

The leather industry of China in pition is interested in these leather products. Mr. Sun, who is from the import and Export Department of Chongqing Minfeng Chemical Industry Co., Ltd., obviously has a good trip. "I mainly look for dyestuffs and water-based auxiliaries. This exhibition has a better product than expected. Now it has successfully reached an agreement with a supplier from Taiwan.

I am very satisfied with the visit and exceeded the expected goal.