More Than 200 Small And Medium-Sized Children'S Clothing Enterprises In Wenzhou

Recently,

The city children's wear chamber of Commerce was established in the Treasure Island Hotel. More than 200 small and micro innovative children's clothing enterprises gathered here to jointly promote the innovation of the industry and enterprises.

Chen Qian Qian, the founder of the Internet children's clothing brand "fashionable fish" and the young boy born in 1987, was elected the first president.

Among the famous brands of children's clothing in Wenzhou, there are 4000 children's clothing brands like balbala, which have 3 billion 900 million stores in 2015.

Under such a leader, few people are concerned about a large number of fashion brands and enterprises in Wenzhou. Although they are small and scattered, their products are very fashionable, fashionable and affordable. They are sold to wholesale markets all over the country and are active in Alibaba, and they also supply products for Taobao's famous Internet shops.

With the advent of the Internet age, the competition of children's clothing industry has intensified, and a large number of fashion brands have encountered bottlenecks.

To this end, this year, these enterprises began to warm up together and seek innovation and development through mutual help.

Small children's clothes have a big market

"Wenzhou children's clothing is very fashionable, and the products are sold to the wholesale markets in Guangzhou, Hangzhou, Fujian and other parts of the country. Even in the wholesale market of Xinjiang, we can find the shadow of children's clothing in Wenzhou."

Huang Yihuan, executive vice president and Secretary General of Wenzhou children's wear business association, and director of Wenzhou Kaiming Clothing Co., Ltd., said that Wenzhou's Korean fashion children's clothing is very famous in the national wholesale market, because the information is fast, some fashionable new products become the object of many wholesale markets competing to imitate.

According to reports, Wenzhou children's wear chamber of Commerce has more than 200 member enterprises, mostly small and micro enterprises.

Enterprises have strong capability of independent research and development of products, and products are sold through the Internet and wholesale markets, and are sent to the national market.

According to the preliminary statistics of the chamber of Commerce, Wenzhou children's clothing is mainly concentrated in three places in Ouhai, Yongjia and Ruian, and there are more than 800 existing production enterprises.

There are thousands of wholesale and retail merchants, such as iron well fence, pre station trade city and Ruian mall. Most of them are self-employed.

Mali, director of Wenzhou blooming Clothing Co., Ltd., Wenzhou children's clothing enterprises.

Information and trends are very keen. Therefore, children's clothing products in Wenzhou are very popular in wholesale markets all over the country.

In addition, raw material supply chains such as leather, fur and woolen have obvious advantages, making Wenzhou children's clothing market fast and low cost.

Mali said, now often see many people in Wenzhou street wear online shopping tide clothing, is from its own factory products.

Wenzhou children's clothing not only supplies the wholesale clothing market of the whole country, but also supplies Taobao and other Internet gold crown sellers.

Wenzhou Kai Mei Lei Trading Co., Ltd., which is specialized in the production of men's coat, is famous for its good quality, fashionable design and good edition. It has been famous in the national wholesale market of children's clothing since 2009.

Many enterprises have created many legendary explosions in their early days.

Chen Da, the head of creative spirit clothing Limited company, said that the first children's clothing they launched in 2013 sold 70 thousand pieces.

When Huang Yihuan launched the first explosion in 2007, one of the more than 80 thousand products was filled, so that the two couples who started their business always felt like a dream.

Mary first worked with Taobao merchants in Juhuasuan, and sold more than 8000 pieces of clothing in the morning.

But with the increasingly fierce competition in children's clothing market, such a burst of money seems to be gone forever.

Development bottlenecks, so that this batch of hardworking children's clothing enterprises feel confused, they are eager to draw more wisdom, so there has been a business trip together.

The association was established from competition to collaboration.

"Many of our member enterprises now have cooperative relationships, which are processed on behalf of each other, on behalf of research and development of new products.

From the initial malicious price, blind imitation, into today's collaborative development.

Chen Da said.

Many enterprises feel that at the beginning of the development, husband and wife shops, like porters, are happy and comfortable selling explosive money.

It can be imitated by some colleagues with some explosive payments, and the business of enterprises seems to be getting more and more laborious.

In April of this year, Chen Qianjun, Chen Da, Huang Yihuan, Mali, and Wenzhou Jim ray Trading Co., Ltd., the person in charge of Jiang Jianguo, the head of naughty egg wear, Ye Xiqi, and the leader of the Wenzhou ringing garment factory, were 7 people, and jointly launched the Wenzhou children's wear chamber of Commerce.

After several months of preparation, more than 200 enterprises joined and were formally established yesterday afternoon.

Walking into the sample room of Huang Yi ring, the reporter found that in his new sample clothes, apart from hanging his own brand of chatting mouse, there are other brands such as fashionable fish and so on.

Huang Yihuan said that since the establishment of the chamber of Commerce in April this year, various cooperation in the chamber of Commerce has started.

In September 26th, 65 children's clothing enterprises in Wenzhou entered the railway station Zhan Hong Building, the third floor of the tidal clothing and children's clothing city. From the past, they went to the market alone and turned into the present show of holding together, so that wholesalers and retailers could directly connect to Wenzhou.

Breakthrough of innovation, who is the next dark horse?

Ye Xiqi, who entered the children's wear industry in 2010, has a reputation in the Alibaba.

In 2015, when Ye Xiqi attended the Alibaba National Convention held in Hangzhou, the host called him "a dark horse from Wenzhou".

The low-key 80 generation said, initially in the Alibaba, because business is bad, he can only do some other people do not want to do zero single, scattered, small single, but keep watch, then cloud clear month.

But now, Chen Qian Jun is regarded as a new Internet black horse by his colleagues in Wenzhou.

His "fashion fish" has unique abilities in cost control, cash flow control, process management and so on, enabling him to have his own place in the big world of the Internet.

In the chamber of children's clothing, Chen Qian Jun's qualifications were shallow but he was elected chairman.

Vice President Ma Li admitted that although he was very young, he had a good train of thought. From management to sales mode, he had much to learn.

Several other vice presidents share the same idea with Mali. In the new Internet age, Chen Qian Jun's innovative thinking has injected new bright points into the children's clothing industry.

Chen Qianjun, who has laid down children's clothing on the Internet by himself, said: "in the Internet age, only" fast "is not broken. One's mind is hard to keep up with such a fast pace. Therefore, it is very important to use everyone's innovative thinking in the team.

He spoke about Wenzhou.

The development is full of anticipation.

He believes that in the information age and in the era of continuous innovation, Wenzhou children's clothing is a group of small and micro enterprises.

But it is also small, just young, so that these enterprises have unlimited possibilities of innovation.

In this creation myth, as long as we give enough space, these small and micro enterprise groups may become the cradle of the birth of a new hero, and there will be an innovative tomorrow star.