Smart Bra Omsignal Gets $10 Million Financing

OMsignal got $10 million in Relay Ventures lead.

Participating in the current round of financing are: Bessemer Venture Partners, Techsters Ventures, Real Ventures, Investissement Quebec (Quebec government investment agency), Export Development Canada (Canada Export Development Council) and so on.

OMsignal, based in Montreal, is a fitness tracking equipment company.

The first four OMsignal sportswear were launched.

Under the chest, there is a ribbon made of silver thread. The built-in sensor can detect heart rate and respiratory rate.

The removable OMbox is fixed on the clothes through 5 safety connectors. The built-in accelerators can record the movement of the users, and OMbox focuses on the body data of the wearers.

After connecting to OMapp, OMbox will pmit data to the phone through Bluetooth.

OMsignal has worked with Ralph Lauren to provide smart fabrics and software technologies for the latter PoloTech series.

With the vigorous development of the women's sports market, OMsignal has launched an intelligent sports bra OMbra this year to compete with sports giants such as Nike and Under Armour.

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CEO Stephane Marceau of OMsignal says that a moving bra with multiple sensors is much more useful than a smart watch and is much more comfortable than a heart rate detector.

OMbra is OMsignal's research and development achievements after two years, and there are 10 thousand female customers on the waiting list.

OMbra was launched in September 19th.

The combination of OMbra and OMbox costs 169 US dollars, and 69 dollars for sports bra alone.

OMbra is mainly sold online, and a few shops around Montreal are on sale.

As for the difference between OMbra and the dazzling sports equipment on the market, Stephane Marceau explains, "your heart and lungs are not on the wrist.

Under Armour has tried to make a smart costume.

But it never came out.

To put this type of

It's hard to do well. "

After being associated with OMapp, OMbra can also measure distance, speed, breathing rhythm and fatigue.