2017 Shanghai International Garment Custom Exhibition

Shanghai international fashion and custom exhibition was held on April 20, 2017 -22 at the Shanghai World Expo exhibition hall.

[curatorial background]

Enter 2016, Internet + put forward.

The development of industry from traditional mode to integrated customization is in full swing. The pformation of garment industry to private customization will be an irresistible trend of development in the future. It is also an important goal for enterprises to break through the bottleneck of development and actively tap new market channels.

[mode competition, channel change]

The pformation and customization of the traditional garment industry needs to change the traditional production mode, from the traditional mass production line to the Internet platform, and seamlessly link the consumer data and the professional parameterized clothing system to achieve information integration.

The pformation of garment customization by using Internet and clothing information system, realizing intelligent design, manufacturing and processing industrial chain, and providing more perfect professional services are the most advanced models for enterprises to seize and develop new markets.

The change of mode will certainly lead to a significant change in the market channel. The past sales channels are decided by the traditional markets such as joining and direct marketing. This mode of operation has few choices, small audiences and high costs. The emergence of Internet + garment customization, on the basis of digitalization, produces personalized products with industrial efficiency, and realizes the faster and better industrial ecological mode.

Through information technology, we will integrate Direct stores, agency stores, shopping malls, multi brand stores, wholesale markets and other visible stores, as well as catalog shops, websites, WeChat and other intangible stores, and further deepen the linkage among various channels, so as to enable the full channel marketing to be realized, so as to provide customers with a convenient and all-round way.

Entertainment and social experience, multi-channel symbiosis, is a channel change.

[break through tradition, come to life]

In order to promote the integration and upgrading of garment industry in China, promote the exchange and progress in the field of international customized clothing, fill the gap of the Internet + garment industry chain in China, and rely on the strong list of garment enterprises that have been accumulated for many years in the Shanghai international professional wear exhibition, and 300 million professional audience data accumulated by the ten years' exhibition of the Ling Shuo group, the new business exhibition platform dedicated to serving the apparel industry chain integration and customization has been launched.

The "CITC" will be held on 20-22 April 2017.

CITC is committed to helping garment enterprises to solve the problem of high inventory pressure, break down the continuous downturn of the industry, take the lead in opening up new market development channels, and put forward a new development supply mode.

CITC is a personal business platform dedicated to creating designers, a big data platform for customized enterprises and a clothing consultant platform for consumers, so as to fully meet the needs of consumers and provide a one-stop solution for businesses and consumers.

The "CITC" service platform focuses on industrial chain participants such as designers, clothing brands, garment factories, fabric suppliers, consumers, and so on, realizing effective linkage between online and offline industries, forming an organic ecosystem of garment customization industry.

Integrating clothing industry resources to help enterprises find the most accurate enterprises and businesses faster, more accurately and comprehensively.

[exhibition theme]

Promoting customized industry upgrading and business model innovation in China's garment industry

[exhibition advantage]

1. integrate with the international market and understand the new business mode of the industry.

2. develop multi-channel users and explore new business potentials;

3. docking with upstream and downstream industries of garment industry to enhance industrial adhesion;

4. release your latest products and comprehensive solutions to professional buyers.

5. interact with the expert forum and participate in the discussion of the development direction of the industry.

6. expand new channels to enhance product competitiveness;

7. increase industry exposure and enhance brand influence.

[organization]

Sponsor: National Federation of industry and Commerce textiles

Ling Shuo Group Holdings Limited

Shanghai proud exhibition and Exhibition Service Co., Ltd., Shanghai Ling Shuo Exhibition Service Co., Ltd.

Co organizer: Shanghai Textile Association Shanghai Garment Industry Association

Shanghai textile business association Shenzhen uniform industry association

Guangdong Textile Association Sichuan Garment Industry Association

Jiangsu Federation of industry and Commerce garment industry association Beijing garment and Textile Industry Association

Chongqing garment industry association Hunan Garment Industry Association

[display content]

1. simplified Customization: standard number production;

2. semi custom: a simple set of code in the quasi Edition (also called set number or package).

3. full customization: according to the requirements of customers or customers independently designed, size size for customers, matching exclusive edition, with exclusive process, single piece production, including manual full customization and industrial full customization;

4. new clothing custom experience shop: Internet + mode experience, C2B customization mode and other innovative business models;

5. clothing global customization system to build all technology solutions.

[charge standard] (corner booth plus 500 yuan)

Hi-fi equipment

[exhibition process]

Submit the exhibition application form to the exhibition booth, sign the exhibition contract, pay the booth deposit, pay the booths according to the contract, send the exhibitors manual to the booth, submit the design drawings and the construction plan according to the manual, send samples to two days before the exhibition.

[contemporaneous activities]

1, clothing advanced customization - C2M discussion

2, clothing advanced customization technology forum

3, advanced custom fashion show / personality customization brand new conference

[promotion and buyer invitation scheme]

1. popularizing the exhibition information through the strong propaganda lineup of authoritative public magazines, newspapers, websites, television and advertising to achieve the aggregation and dissemination of information;

2. cooperate with mainstream media, fashion, finance and so on at home and abroad to help enterprises maximize exposure.

3., increase the scope and frequency of comprehensive promotion through new media methods such as WeChat and micro-blog, and achieve continuous communication between exhibitors and spectators online and offline, so as to promote business cooperation.

4. close cooperation, interaction and interaction with high-end life and consumption clubs, luxury media and community organizations.

5. establish information cooperation channels with major associations at home and abroad and invite members to come.

6. through one to one telephone invitation, SMS, mail delivery, and more than 500 thousand exhibition publicity materials, one to one invite professional demand side to come.

7. the exhibition will be planned through the exhibition.

And other related activities have aroused widespread concern in the whole society.