Metersbonwe: Ingenuity And Dream Leap The Future

In September 8, 2016, "Metersbonwe brand innovation and national costume brand channel upgrading forum" was held at Metersbonwe headquarters in Shanghai. Wu Ruiling, Deputy Secretary General of China Chain Store Association,

Chairman Zhou Chengjian, President of Wanda Finance Group Co., Ltd., Qu Dejun, vice president of Wanda Group business management company Cui Zong Ming, Zhang Peiyu, Ying Shi, director of China commercial investment holding group, Steve Wen Cong, vice president Yang Chuang of business management company, Sun Xudong, general manager of Nanjing Water Tour Business Management Co., Ltd., more than 400 guests attended the forum.

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Under the baptism, the new consumer groups are rising. When an industry is more competitive, it means the critical point of industry change and shuffle reorganization.

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How will the retail industry change? How will the national brand be dealt with? The guests have heated discussions and views, hoping to bring new enlightenment to the traditional retail industry.

Zhou Chengjian, chairman of Metersbonwe, said: "I believe

The future will continue to bring disruptive changes to the retail industry, and consumers still need to be able to actually touch the perceived experience.

I feel more and more deeply that Metersbonwe should carry out more extensive and close cooperation with shopping centers and large commercial complexes, and join forces together to achieve the ultimate goal of product and experience without fear of change and bring positive value to the market.

Experiencing the times and actively changing

According to the China National Business Information Center, the retail sales of 50 key large retail enterprises in the first half of 2016 decreased by 3.1% compared with the same period last year. The growth rate dropped by 4.2 percentage points compared with the same period last year, and all categories of retail sales showed a year-on-year decline.

Shopping centres continue to grow, and the scale of monomers is more magnified.

Data show that: as of June 30, 2016, there were 161 large and medium-sized commercial projects in China, compared with the same period in 2015, an increase of 144, an increase of 11.8%.

Wu Ruiling, Deputy Secretary General of China Chain Store Association, said: "I think the theme of today's meeting is very clear and very good. What is" jump "? It is rising and rising again. Now it is the rise of consumption. It is also the golden period for the rise of China's local brand.

What does it mean by rising again? It means that all of our local brands include

For the past 20 years, the local clothing brands, represented by the local brands, have been developing themselves in the original supply chain system, under the original brand distribution mode and in the original market position.

The consumption habits of consumers are changing in a subtle way. The upgrading of economic level not only brings about the evolution of consumption demand, but also brings the subdivision of consumer groups.

Consumers in the E era pay more attention to uniqueness and pay attention to consumption and enjoyment at the spiritual level. Only shopping places that fit their personality, mind and spirit can decide their behavior.

In the apparel retailing industry, from the product era and service era to the starting point of the experience era, information is changing rapidly and hundreds of times more than before. New technology VR, AR, and technology are changing with each passing day. How will the traditional costume giants respond? The guests will speak freely, and the sparks of wisdom and wisdom will be sparkled by a round of arguments, which will attract the applause of the audience.

It is reported that celebrities such as Cade commercial group, Zhengrong group, World Trade Center, Jinying group, Xincheng, Wangfujing, Yintai land, IKEA Hui, Parkson, wyue, CO believe, SM group, Hongxing, Baolong, Yue Fang ID, Zhengda, Da Rongcheng, Eurasia Group, Ginza, Chong Bang Group, Century Jin Yuan general investment manager and director of the industry participated in this forum.

Sun Xudong, a water swim City, said at the Forum: "our enemy has never been."

Not even the electricity supplier. Our enemy is our inner satisfaction.

Today, with the great change of consumption concept, only by abandoning the traditional thinking and deeply consuming the mind, can we have the power of innovation to grasp the new business opportunities, and make the on-site consumption experience better through the meticulous management of "people, fields and goods".

In contrast, the growth of online shopping and mobile shopping market is prominent, but consumers still need to be able to directly touch and feel the shopping experience. Participants think that traditional retail may adapt to the change of customers' buying way in channel mode, but it will not decline, but will become stronger and stronger.

Shi Wen Tsung believes that the future international brands will gradually withdraw from the main store locations of domestic shopping centers. Domestic brands and national brands will gradually become the mainstream part of the main stores. Domestic brands can only take the initiative to change and make the most positive response to the changes of the times.

Yang Chuang, an Indian group, said: "there are always some difficulties in the growth of national brands. National brands need to show the ability to develop and innovate, and to integrate national brands together to achieve common development.

In the round table forum,

Group director, Hu Zhoubin, founder of Ma Lianghang, Sun Xudong, general manager of water tour city, Chen Mu Qi, deputy general manager of Investment Department of Nanjing ink group, Tang Guangyao, general manager Tang Guangyao of Hangzhou and Hangzhou, Zhang Jun, deputy director of China Chain Store Association and retail real estate department, Li Guang, director of Metersbonwe brand, Zheng Ruisheng, vice president of Ying Shi Group, etc., together with "big win" of "Chinese national costume brand and shopping center".

Five series of upgrading fission

At the forum,

Zhou Chengjian, chairman of the board of directors, said: "now the mainstream consumer places in China are pforming to the fifth generation retail shopping center of" shopping + dining + entertainment + culture ", and this process is also more difficult.

Shopping center is the skeleton of a business body. Large and small brands constitute the flesh and blood of this business body.

What consumers need is a design style that is enough to express individual tastes. It is a product experience and scene that can be directly touched and felt. Only in this way can a competitive brand support each other with rapidly changing shopping centers and form a complete life style, thus forming a "third space" for consumers.

One sentence is "not taking the unusual path".

The slogan that is deeply rooted in the hearts of the people is deeply rooted in the blood of the United States.

In the past 21 years, it has gone through virtual operation, spokesperson marketing, big store strategy, multi brand operation and Internet business application. It always keeps forging ahead and pursuing innovation and pformation. In the face of the more personalized and meticulous demand of consumers nowadays, Metersbonwe is actively seeking to change.

Above this forum,

At the same time, it will launch five series of NEWear, HYSTYL, Novachic, MTEE and Tebond.

The five leaders introduced the connotation and Inspiration of the brand to the participants, inherited the creativity of the United States, but subverted the public's concept and cognition of the US state. They made a new appearance and started to reload. They were more fresh and fashionable, closer to the habits of the consumer, and provided their young people with their own cool experience.

Its other brands, ME&CITY, ME&CITY KIDS and KIDS, have come on stage to introduce the latest concept of the brand and show the fashion attitude and life philosophy of different people. Under the vivid explanation, the leaders of the shopping centers show a strong interest in the new brand.

No matter how the way of life changes, it will never change. It will always be to provide consumers with good products, which is Metersbonwe's insistence over the past 21 years.

Only by choosing not to forget the original mind, constantly improving ourselves and exerting the power of the source, can we provide consumers with the ultimate product and consumption experience.

Looking back to the ten years of innovation.

For PC Internet to the development of mobile Internet has invested a lot of resources, made the state purchase, fan, O2O, big data, C2M, all the way "dare to take the lead in the world", all the way to explore to create a complete industrial chain innovation has accumulated valuable experience and wealth, the choice of brand fission and channel remodeling goal is based on the retail industry optimistic, and 21 years to serve the strength and self-confidence of Chinese consumers.

The exploration of the new light of the light and color of some people may show the dawn of the rebirth of the retail industry, and the upgrading of the brand and the channel can further move the great momentum of the retail economy to a greater extent.

The trend is still in progress and the road is more solid. Zhou Chengjian said: "the upgrading of consumption in addition to upgrading the demand for products, as well as upgrading the demand for shopping facilities and shop experience, the shopping mall has strong advantages in this regard.

If China's brand can restructure and upgrade its brand competitiveness and create brand connotations and consumption experiences that match the already very advanced shopping centers, Chinese consumers will also be very happy. Brand operators can also find more powerful passenger flow support and profitability support in the new market structure, and jointly explore a win-win road.