Madrid Trademark International Registration Applications Grew By 140%

According to the world Bureau of international intellectual property organization, in the first half of 2016, China's domestic applicants filed 1827 applications for Madrid trademark registration, an increase of 140% over the same period, ranking fifth in the Madrid alliance.

The international registration of trademarks is Madrid's system. Apply The "green channel" of registered trademarks is of great significance to the "going out" of Chinese brands. In 2015, driven by China's vigorous implementation of the innovation driven strategy, China's domestic applicants submitted 2321 applications for Madrid's international registration of trademarks and a new high. Since the beginning of this year, the international registration office of the Trademark Bureau of the State Administration for Industry and Commerce has continuously enhanced its sense of service and awareness of reform, actively coordinated and coordinated, optimized, simplified and refined the work process, and comprehensively promoted the reform of trademark registration facilitation with quality and efficient services.

　　 trademark The contents of international registration are very complicated. In addition to the basic application for registration, there are follow-up procedures such as renewal, transfer, objection and so on. In view of the characteristics of many business sectors and wide coverage, the international registry increased the number of telephone calls and further increased the satisfaction of consultation replies. The department implements the special post system, Strictly Standardizing the work process, and promoting the face-to-face, telephone and network Trinity communication mechanism.

In the face of changes in actual business needs and workload, the international registry is working together to tap potential. It takes advantage of the close ties with the world intellectual property organization to play a bridge role. On the one hand, it actively serves as an effective way for enterprises to "go out". On the other hand, it actively takes part in relevant meetings of the Madrid system, and actively reflects the demands of domestic applicants on the international platform to enhance our right to speak in the international trademark registration system of Madrid.

　　 International Registry By optimizing the process and so on, we can effectively push forward the reform. First, we should comprehensively investigate the weak links and risk points, adhere to the prominent problems existing in the registration and management of trademarks, and devote great efforts to research and solve the problems, so as to improve the scientific process and facilitate the registration process. The two is to control the time limit in writing, clarify the effectiveness of each link, simplify some application materials and procedures, standardize the file management system of objection cases, and effectively enhance the effectiveness of the review. Three, we should improve the supervision mechanism, strictly implement the weekly reporting system, grasp the progress of every work in real time, and conscientiously implement the consultation system of difficult and complicated cases of international dissent.