Anta Continues To Lead The Domestic Sports Market

The domestic sporting goods company represented by Anta, Lining, 31st degree, PEAK and precious birds and so on. The five listed sporting goods companies also disclosed the mid 2016 first half of the year.

In the trend of the development of the sports industry, who is taking advantage of the trend, who is in situ or even lost the team? As of June 30, 2016, in terms of operating income, Anta was far ahead of 6 billion 143 million yuan; Lining ranked 3 billion 596 million in the first half of the year, and ranked second in the first half of the year; PEAK, and PEAK ranked third, fourth and fifth respectively, with operating income of 2 billion 556 million yuan, 1 billion 298 million yuan and 1 billion 18 million yuan respectively.

In 2014, the "Document No. 46" issued by the State Council has lit the night sky of sports industry, indicating the direction of industrial development.

On the one hand, the sports industry structure in China is seriously unbalanced. The sports goods industry that should be in the downstream industry chain accounts for over 80% of the total.

On the other hand, the imperfections of this structure have promoted the emergence of a number of international sporting goods companies in China.

Anta sports in 2013, 2014, 2015, the three annual operating income was 7 billion 281 million yuan, 8 billion 923 million yuan and 11 billion 126 million yuan.

It is worth mentioning that Anta sports became the first Chinese sporting goods company with an annual revenue exceeding 10 billion yuan in 2015.

In terms of net profit, the figures in the past three fiscal years were 1 billion 330 million yuan, 1 billion 733 million yuan and 2 billion 88 million yuan respectively.

The performance of Anta sports in the past three years has shown steady growth.

Lining's operating income from 2013 to 2015 reached 5 billion 824 million yuan, 6 billion 728 million yuan and 7 billion 89 million yuan, respectively, increasing year by year.

However, the profit situation was not good. In 2013, it lost 359 million yuan and lost 744 million yuan in 2014. In 2015, it finally turned a profit and realized a net profit of 62 million yuan.

After Lining himself returned, the company rebounded.

The revenue in 2013 was 3 billion 583 million yuan, 3 billion 906 million yuan in 2014 and 4 billion 459 million yuan in 2015.

Net profit in the past three years was 215 million yuan, 405 million yuan and 530 million yuan respectively, and the growth rate was relatively fast.

PEAK's operating income in 2013, 2014 and 2015 reached 2 billion 613 million yuan, 2 billion 841 million yuan and 3 billion 7 million yuan, respectively.

In the past three years, the net profit of 244 million yuan, 321 million yuan, and 392 million yuan has been realized successively, and the same has been showing a steady growth trend.

The income of the birds in the 2013-2015 years was 2 billion 406 million yuan, 1 billion 920 million yuan and 1 billion 969 million yuan respectively, showing a general downward trend.

The net profit attributable to listed companies in three years is 423 million yuan, 312 million yuan and 332 million yuan, which is also in a downward trend.

The revenue and net profit of the precious birds were at a low level in 2014.

Anta, the leading data leader in recent years, has launched the strategy of "single focus, multi brand and all channels", focusing on sports products. Relying on Anta, Anta children, NBA brand, DESCENTE, FILA, FILA KIDS and other brands, through street shops, shopping malls, department stores, Austrian Teles and electricity providers and other channels, basically realized from the public to high-end market, from functional products to fashion sports products, from adult market to children's market coverage.

Return to profit again in the first half of the year

The strategic direction announced in 2015 will be shifted from sports equipment providers to "Internet + sports life experience" providers.

On the one hand, the user data is obtained through the electricity supplier, on the other hand, it is the diversification of the entity store pformation and offline interaction mode.

The reasons for Lining's achievement in the first half of the year include: 5 main categories of input, good performance, high performance basketball shoes for CBA players and CBA All-Star costumes designed by the Chinese style, which are welcomed by consumers. In the first half of 2016, the badminton product e-commerce platform was set up; related products were also introduced in running and fitness training supplies; and the development of mobile Internet business.

Its brand includes 31 degree brand, 31 degree children's wear and ONE WAY, covering the public, high-end, fashion and functional market.

And in recent years, it has provided diversified products through international business segments, mainly providing functional runners and comprehensive training products to target markets such as Brazil, the United States and Europe.

The announcement indicates that the growth of 31st degree turnover mainly reflects the increase of 15% orders in spring and summer in 2016.

Footwear products and clothing turnover increased by 19.1% and 8.6% respectively, while the turnover of accessories decreased by 43.6%.

In addition, a Affiliated Companies with 51% interest has been sold to third parties.

The turnover generated is reclassified into group turnover.

Since 2014, PEAK has launched the "star strategy", which has been continuously marketing star competitions and star sportsmen to improve PEAK's popularity while promoting product specialization and sales promotion, and continues to strategically develop overseas markets.

In the first half of, PEAK still focused its efforts on China's two or three tier cities and overseas markets.

For the first half of the year, PEAK said that because of the sluggish domestic market, the turnover of the Chinese market dropped by 10.3%, but the revenue from overseas markets continued to increase, which achieved an 12.5% year-on-year growth.

The increase in PEAK's overseas market was mainly due to the introduction of more distributors by PEAK and the increase in the number of retail outlets opened by distributors.

In order to build its own "multi brand, multi market and multi-channel" sporting goods industry layout, in addition to the continuous investment in mobile capital, which is jointly established by the tiger and PCO, it has jointly established the second sports industry fund competition domain with tiger tiger.

In addition to investment, the noble bird and Xiamen Rong one network technology Co., Ltd. jointly invested in an insurance company limited, and invested RMB 383 million yuan to acquire part of the equity interest of the sports agency dealer Jay and increase its capital.

The increase in revenue in the first half of the year is due to proper inventory control,

As of 2016, June 30th, the company's inventory dropped to 105 million yuan, down 17.09% compared with the same period last year, and continued to control within a reasonable range.

With the development of the sports industry, the sporting goods industry also ushered in the white hot competition.

At present, Anta sports has been in the forefront, but the long road ahead takes time to test who is the ultimate winner.