Amazon Is Also Trying Hard To Get Rid Of Counterfeit Goods.

For Amazon sellers, the past week has been very nerve racking. Amazon's new rules require businesses to offer dozens of invoices and to pay for a number of famous brands.

This is what Amazon has to do to cope with the growing uncertainty.

The brand protection measures taken by businessmen.

The most stressful year-end holiday sales in the US are coming, and Amazon's businesses are already hovering in the most steep area of revenue.

Amason is constantly being attacked by a group of counterfeiters, most of whom are accused of being Chinese manufacturers. In the past few years, Amason has been using high pressure measures to control the sale of counterfeit goods.

The Seattle based electricity supplier appease those who are already there.

Businesses that have been doing business for many years need to charge about $1000 to $1500 for each brand, only for new businessmen.

In other words, if businesses have already sold Nike shoes or HASBRO toys on Amazon for many years, everything will remain the same.

This is what Amazon spokeswoman Erik Fairleigh said in an e-mail to CNBC.com: "if the seller has already sold the brand in Amazon, they do not need to pay any fees for the continued sale of these brands.

These fees are directed at those new sellers who sell these brands.

The seller can see whether the goods need to pay the cost by adding goods to the seller's column.

The most stressful year-end holiday sales in the US are coming, and Amazon's businesses are already hovering in the most steep area of revenue.

Amason is constantly being attacked by a group of counterfeiters, most of whom are accused of being Chinese manufacturers. In the past few years, Amason has been using high pressure measures to control the sale of counterfeit goods.

By forcing

Proving that their products come from legitimate sources, such rulemaking, Amazon can get rid of bad image and sweep the role of e-commerce brand.

At present, the third party market occupies half of e-commerce sales.

But Amazon's way of conveying this information has brought many inadequacies to sellers.

Many businesses found that when they tried to upload the product list later last week, they were blocked. Pop-up information indicates that these businesses must provide invoices to show that at least 30 products were purchased in the past 90 days.

Even if these barriers are cleared, businesses will have to pay a sum of money to get the certification from the final platform.

Complaints began to flood in the seller forum. Similar to Reddit threads and Facebook groups, the terms of various non Amazon official binding brands were widely disseminated on various websites.

Some sellers received e-mail messages explaining changes in rules, and many sellers did not receive them.

Amazon did not disclose the details in this regard.

For the existing sellers, this is the most critical time for each year to prepare inventory and sprint the year-end seasonal sales.

And being blocked by Amazon means that millions of dollars, or even tens of millions of dollars, will not be sold.

Sellers may be relieved when they know that the new payment rules do not apply to them, but more uncertainties about the cost are still waiting for them.

Many businessmen on Amazon live in the gray market. They collect goods from various sources, similar to the sale of goods or the sale of liquidation, or the goods that are hoarding from Amazon's discount.

Goods are usually true, but sellers can not provide production invoices or trade invoices provided by manufacturers or distributors.

"If you don't have 100% understanding rules, you have to be nervous," says Rania Sedhom, who works with a law firm in New York. He currently represents the interests of the brand side on the Internet. "This is a very passive move, and Amazon is constantly being infiltrated from all kinds of gray market areas."

Amazon's CEO Geoff Bezos is also in a difficult position.

More and more public opinion is accusing Amazon of selling counterfeit goods and manipulating its ranking, and his company is also increasingly unable to do so.

When Amazon expelled counterfeit brands, those who had been operating for many years on its website were also hit and forced to cancel the shelves.