The Second Child Policy Is Fully Liberalized, Giving Birth To Children'S Clothing Market.

Rapid growth of demand

The children's clothing market mainly covers the age of 0~14 age group. According to age and height, the products can be subdivided into 0~3 year old baby clothes and 4~14 years old.

According to the product type, it can be divided into uniforms, coats, trousers, T-Shirts, shoes and so on.

The growth of the number of children and the escalation of consumption brought about by the liberalization of the second child policy.

The expansion of market size has provided the possibility.

The "13th Five-Year plan" put forward the policy of "full implementation of a couple having two children".

Since the partial opening of the second child policy in 2013, the number of new born babies in China has opened a pattern of rapid growth. The full implementation of the second child policy will keep the number of newborn babies even higher than the current high growth rate.

Partial opening of the second child policy in the second half of 2013

Consumption is mostly reflected in infant clothing.

By the end of 2016, the consumption of older children's clothing will usher in accelerated growth at the beginning of ~2017.

At the same time, residents' income growth and consumption upgrading are also

Market consumption creates favorable conditions.

Statistics show that in 2015, the per capita disposable income of the whole country was 21966 yuan, an increase of 8.9% over the previous year, a real increase of 7.4% after deducting the price factor.

The per capita disposable income and per capita consumption expenditure of urban residents and rural residents have increased relatively fast.

Supported by this, the increasing consumption ability of urban and rural residents provides a guarantee for the prosperity of infant industry.

At present, the proportion of post-80s and post-90s groups is increasing. The more excellent economic growth environment, higher demands for quality of life, and the mainstream consumer spending of the "4+2+1" family structure have two generations of wealth accumulation foundation, which constantly amplifies and promotes the consumer demand for baby products.

They prefer to dress their children in a fashionable fashion and often choose new clothes for their children.

According to a survey conducted by China children's Industry Research Center, 80% of the family's child expenditure accounts for 30%~50% of the total household expenditure, and infant consumption has become an important expenditure for family consumption.

Industry starts late and space is large.

Compared with men's clothing, women's clothing and other adult clothing categories, China

The industry started late, and there is still much room for expansion in market growth.

In the first quarter of this year, the total retail sales of consumer goods increased by 9.7% over the same period last year, down 0.4 percentage points compared with the whole year in 2015.

Affected by economic downturn and weak demand, at present

The overall growth rate of the industry is slowing down.

In the context of the depressed demand, the fast growth of children's wear market is particularly bright.

During the 2014-2015 years, the sales volume of the Russian domestic market dropped sharply. Sportmaster group opened 12 Sportmaster brand chain stores in China and 19 O 'STIN brand chain stores (Sportmaster group's brand, the main middle end casual wear).

According to Sportmaster sources, China is the most attractive market in Asian countries.

"It is a large and rapidly developing market, and we must compete with global brands," he said.

In addition, compared with other Asian markets, entry to China is less hindered.

"Sportmaster currently has dozens of retail outlets in China.

Obviously, their expansion strategy is very successful. In 5 years, the company's chain stores in China are larger than its own retail stores, "Nigmatullin said.

Russia's Carlo Pazolini group has been producing luxury high-end shoes and accessories since 1991, and now has pferred 70% of its manufacturing business from Europe to China.

There are stores in Beijing, and it is said that more retail outlets will be opened in China.

Focus on India Market

In January 2016, Vladimir Yevtushenkov, President of Russian enterprise AFK Sistema, said the company's

Retail assets Concept Group and India Tata group to establish a cooperative relationship, through the Tata group recently launched the electronic business platform TataCliq to sell "made in Russia" clothing.

According to AFK Sistema insiders, although the company is very interested in the Asian market, there is no very clear expansion strategy in retail.

The cooperation between Concept Group and India e-commerce platform is regarded as a pilot project, which will determine the further development strategy of the group.

In 2014, Sistema acquired a stake in Concept Group 40%.

Another Russia

Brand SELA has successfully entered the India market.

The company sells its brand online by working with two big e-commerce platforms (Amazon and Myntra).

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