Cotton Cotton Yarn Price Is Not Synchronized, How Should Textile Enterprises Respond?

Many people in the industry had predicted that cotton would be in 2016. Textile industry In the tough years, enterprises should do well in various strategies and measures. Now, in the past half of the 2016, how is the production and operation of cotton textile enterprises? How is the market of cotton textile products? Recently, I have visited many cotton textile enterprises, and found their production and operation situation is not optimistic. The Jiangxi Feng Bamboo textile factory, which is very optimistic about the people, is in charge of the bad business. Last year, under the overall downturn of the industry, the scale profit of 50 thousand spindles of the plant reached about 10000000 yuan. Feng Zhu textile chief said that the current enterprises are not good at doing business, mainly because of the rise in cotton prices, but the price of yarn has hardly risen, and the orders are decreasing.

Textile enterprises have been disturbed by cotton price fluctuation in recent years, and cotton price has become the chord of sensitive nerves of business operators. In particular, this year, the reserve cotton wheel is not smooth, coupled with the speculation of traders in the market. Since May, domestic cotton futures and spot prices have risen sharply, and cotton textile enterprises have suffered serious losses. Some enterprises even stop production to sell cotton, which is more profitable than producing cotton yarn. I saw with my own eyes that someone in charge of a company saw that the price of cotton futures chart rose rapidly, and all the enterprises rushed to buy cotton. When fingers pressed on the computer keyboard, the fingers trembled, and exclaimed: "when will the spinning enterprises come out?" in fact, cotton textile enterprises are most afraid of not raising cotton prices, but cotton prices are rising, and downstream cotton yarn products can not rise as a result. How should cotton textile enterprises cope with the fluctuation of cotton prices in the market? The experience of many cotton textile enterprises visited by the author may provide some reference for other enterprises.

　　 Keeping the old track is the most terrible.

Many domestic cotton textile enterprises have gone through the great development of the textile industry since 2008. They also witnessed a large number of small and medium-sized enterprises being eliminated in recent years, and even some enterprises that should not have fallen down could not sustain them. Enterprises with higher management level have declared bankruptcy, and enterprises that have imported tens of thousands of spindles of world-class equipment are difficult to continue, and even have flagship products. fashion Since the famous old brand enterprises are out of the market, why is there such a situation? The reason may be very simple. Enterprises must follow the rules of the market, just bury their heads in the work, and do not look up the road.

At present, the life of small and medium-sized cotton textile enterprises is probably the most difficult. It is not easy to survive these years. In the past, the yarn market has basically been two years off for basically two years, but now the market downturn has been more than 3 years, and the momentum of good turn is still very weak. Most of the "family property" that has been stored for many years has already been seen empty, and enterprises are hard to finance. Many enterprises that take fixed assets mortgage even start selling their houses to maintain the operation of factories. There are also enterprises in order to upgrade equipment, borrow new investment projects, the pursuit of "tall", the timing is wrong, the species is not the road, and thus plunged into despair. When an enterprise owner went bankrupt, he sighed with emotion: "investment must be prudent, and we must do what we can."

The most disturbing thing is that many cotton textile enterprises are in a state of numbness. They stick to the so-called "safe and comfortable" zone, stick to the oldest management and sales mode, do not recognize, nor want to face the new business management mode. They stick to the production of low grade pure cotton low count yarn, and the loss is more and more serious. This is the truth of some small and medium-sized enterprises. Small businesses are worried, and medium-sized enterprises are struggling with big teeth. In the harsh market environment, the strongest instinct of enterprises is to survive. In order to change the harsh living environment, we must break down the old system and create a new model that is more suitable for market rules.

　　 Borrow the new mode of purchasing

I have heard a speech from a senior textile trade expert, and I find it quite meaningful. He pointed out that the "old mode" procurement mode of cotton textile industry has been challenged by the Internet trading mode. If not adjusted in time, it may make the enterprise miss the opportunity for development.

Indeed, in recent years, cotton warehouses and logistics businesses have shrunk and some have been transferred abroad. I have to admit that when the "cotton + Internet" era comes, cotton purchasers can see the distribution and detection indicators of the source of goods on the mobile phone side, then choose the nearest warehouse samples according to the order of their factories, complete the whole process of purchasing on mobile phones and computers, which will greatly simplify the process of cotton purchase. In addition, the cotton varieties purchased by buyers are no longer single. Raw cotton, noil and waste cotton can be traded, and there is also a profit.

The advent of the Internet era of cotton purchasing has allowed cotton sales and procurement of cotton textile enterprises to enter the "cotton blending era" from the "cotton selection era". Cotton textile enterprises do not need to maintain a larger stock of cotton, and can wait for cotton yarn orders after signing, and then start looking for suitable raw materials.

　　 Firmly managing the general direction

Yu Jianyong, academician of the Chinese Academy of engineering, pointed out sharply that the textile industry is a foundation and eternal industry. It is not a sunset industry. But from a microcosmic perspective, if the innovation of product technology and application mode of the enterprise fails to keep pace with the changes of the times, it will become "Xi Yang". Many cotton Textile enterprises The mode of transformation and upgrading is old-fashioned and the mechanism is out of date. We should use the backward management system to complete the so-called "high quality, high grade and high added value" products, either by halves or by "castles in the air", which can not withstand the test of the market storm.

The "three products" strategy put forward by the textile industry "13th Five-Year" development plan for increasing the variety, quality and brand of the consumer goods industry has already pointed out the development direction for the cotton textile enterprises. The author thinks that testing cotton textile enterprises' success in transformation can compare these three aspects. Increasing varieties, that is, enterprises are leading in the creative design level in China, integrating into the design concepts of Europe, Japan and Korea, and turning the product grade to the high-end high-end consumer groups, with higher added value of products. The quality standard is self-improvement of enterprise standards, and the improvement of international standards is more than 80%. The whole process of production has strict quality control, perfect quality assurance capability and product consumption safety, striving for the spirit of craftsman with excellence, creating brand, making products have good reputation in the customer base, and having stable high-end customers. Subjective consciousness pursues the cultivation of famous brands, enhances the brand competitiveness of enterprises, improves the brand service system, pays attention to the innovation of business models, and speeds up the pace of brand internationalization.

　　 Solid enterprises are the best.

The development of an enterprise is not based on its size. The key is to see whether it can move forward steadily and vigorously in the storm. Taicang Longxin Textile Co., Ltd. is a small enterprise with only 15 thousand spindles. It is still using the early A201 comber made in the last century, but it can produce high value-added cotton products exported to Japan and Korea. The enterprise can cope with the financial crisis and the depressed market easily under the high cost environment of the coastal area.

The market and product positioning are accurate, and the high added value of products is the outstanding feature of the enterprise. When I talked with Cao Weifei, general manager of the company, I learned that over the past decade, the product has been exported to Japan and Korea. Japanese companies are very honest, even if it is dozens of kilograms of yarn samples, Japanese companies will pay all the bills, and the goods will be paid and never owed. Therefore, Longxin's 100% pure cotton product has a good business environment, abundant capital, and no need for loans for operating capital, all of which are raised by itself.

It is another characteristic of the enterprise to regard quality as real life. Many cotton textile enterprises are also shouting for quality. However, when the market trend is good, they will take measures such as reducing cotton grading, tightening cotton noil, or prolonging the service life at any time. In order to ensure the quality and meet the needs of customers, Longxin textile completely changed the main card clothing of the carding machine in half a year except for the careful selection of cotton. Cao Weifei said that people in the industry know that Japanese businessmen are strict in quality, even if they are more than one NEP and a yarn. But the profit of producing 1 tons of yarn is equivalent to producing 5 or 6 tons of yarn for domestic customers. Everything is worth it.

Varieties change with the market are third characteristics. Longxin textile has changed at least 3 varieties every day, and the varieties are new, special, odd and partial. If the general spinning factory makes pure cotton "Z" twisting yarn, the general twist factor of knitting yarn is 315~340, the count of pure cotton yarn is between 32S and 40S, but the enterprise can do "S" twisting yarn, and the super weak twist reaches 230~280, making the high quality siro spinning from 10S to 16S, and making the characteristic variety the best.

To cope with increasingly fierce competition in the market environment, we must calm down, straighten out our thinking, grasp the direction, and innovate and develop. Cao Wei of Longxin textile company is flying into the workshop, focusing on product quality and marketing. He said, "I will keep 15 acres of factory buildings and use every penny in the area where I use it. I am really making a product and giving full play to the benefits of every mu, so that no matter how volatile the price of raw materials will be, I will not destroy my business."