Is The Transformation Of Outdoor Products Pathfinder Successful?

For a long time in the consumer's cognition, Pathfinder They are all outdoors. Sports brand 。 Pathfinder founder and chairman Sheng Faqiang has said that if 2011 is the watershed, before 2011, Pathfinder is development. product Establishing channels, strengthening brand and financing expansion is a way to start business and expand rapidly. After 2011, Pathfinder has been undergoing transformation and transformation.

After the transformation, the Pathfinder is more like a simplified version of music vision, trying to create an ecological circle around the three major business sections of outdoor, travel and sports. In fact, when the brand develops to a certain stage, layout related format and ecological circle are a trend.

In the 1-6 month of 2016, the Pathfinder company achieved operating income of 1 billion 87 million yuan, an increase of 60.86% over the same period last year, and a net profit attributable to shareholders of listed companies was 94 million 397 thousand and 800 yuan, a decrease of 23.92% over the same period last year. Specifically, outdoor business achieves 684 million yuan in operating income, 116 million yuan in net profit attributable to shareholders of listed companies, and 406 million yuan in revenue from travel service business, achieving a net profit of -0.16 billion for shareholders belonging to listed companies.

In addition, the easy travel world of the travel service sector contributed significantly to the company's business revenue in the first half of the year. However, because the business of the world is still in transition and the green country China plan is also in the stage of substantial expansion, it shows a loss in the plan for its contribution to the net profit of the company.

Obviously, the Pathfinder is changing to a service platform, but the three plates are still fighting against each other.

Insiders also admitted that the mentality of Pathfinder's internal management is not clear, and now the interior is also thinking about how to develop in the long run. Whether the effect is obvious depends on whether the management team and the team have better executive power to land, and how the team should cooperate.