Compared With Chinese Enterprises, Messi Department Store Is Not Fast Enough To Close Stores.

Excellent Chinese companies adjust quickly with consumers' tastes, which often surprise western counterparts.

In the eyes of the Chinese, even if the US is a century old shop

It is no big deal to close hundreds of stores that make up about 15% of the total.

The practical significance of Messi's department store is facing

The rise of New York and Brook's countless start-ups selling luxury lingerie and full clothing on the Internet, even if they are old department stores, are hard to deal with.

There is also a similar chain corporation in China. The plight of the past few years is similar to that of Messi.

Fewer and fewer shoppers are shopping, and the competition caused by online stores is more intense.

China

The strategy is to close a lot of stores, which is much higher than the 15% of Messi's department store.

According to Chinese media reports, Dalian Wanda Group, the developer of the Chinese mainland's richest man, Wang Jianlin, last year decided to close 40 of the 90 department stores, accounting for almost half of the total.

Insiders told the mainland media that the department stores that opened after 2007 did not make any profit.

Although Wanda's online sales seem to be a mess, its decision to close gas department stores and the business focus of selling $45 billion annually from real estate to services can become a case of Harvard Business School.

However, the supreme leader of American enterprises seems unlikely to act like this.

China's start-up companies also provide more examples.

China's largest travel sharing platform started off with only taxis calling for services. But then it followed closely with us competitors and offered similar services in China.

Later, even though the popularity of excellent step is getting higher and higher, the market share of dripping travel is also high.

Today, drops also provide carpool and private bus services. On Friday night, when the owners are too drunk to drive, they can also find the driver on the platform.

The main reason why dripping trips can defeat more powerful American rivals is that they can adjust their business in time to meet the needs of users.

Another example is from the Tencent.

After the advent of WeChat's instant messaging application, WeChat has nibbled away the market share of other services.

WeChat now has a breakthrough of 700 million users.

In many ways, China surpasses the us like India.

For example, China's fixed network telecommunications network is not perfect, operators do not have to turn from fixed phone to mobile phones, China is all mobile phone manufacturers.

Wanda was founded at the end of 80s, and Messi stores opened its first store in 1851.

Not only have these advantages, but also many Chinese enterprises have overcome the plight of the so-called innovators.

Consumers' immediate needs and future needs are two, and many enterprises are clearly inclined to the future needs.

Perhaps after Messi's department store closes, he can really lay down his baggage and survive.

If we fail to do so, the decline of Messi's department store can only be blamed for its slow strategic pformation.

At the same time, many Chinese enterprises are actively responding.