ADI Push Creator Studio: Next Season'S Jerseys Are For You To Design.

2016-2017 football season has just begun.

It's already planning for next season.

Adidas recently announced the launch of Creator Studio as an interactive platform for fans and

Third sets of jerseys are designed for the 6 teams of flamenco, AC, Milan, Manchester United, Juventus, Real Madrid and Bayern.

Participants can design, upload and share their own design options through the online platform of the studio, then enter the "match mode", and pick out their favorite designs by fans.

The way is this: choose the club and enter "design your".

After the interface, the 2017/18 season's second Away Jersey template will appear on the left side of the screen, including the background, the badge, and the sponsor's name. These basic elements are fixed.

You can choose the location of the design, which includes four options: front, sleeve, side and side cuffs.

The front of the shirt is the best place to write.

The first choice is the basic design, including the traditional vertical stripes, as well as the more and more oblique ribbons and the half half design in the past two years.

Then you can change the color of these basic designs.

The core of the design is the final pattern part.

Each club will provide the corresponding emblem and pattern by default, such as the zebra stripes on the interface of Juventus.

At the same time, you can upload the image you designed ahead of time, and then adjust the position, size and pparency.

After the completion of the competition, a name for the Jersey and a few design inspiration can be submitted to the uploads for the other candidates to vote directly in the "Duel" mode or the gallery.

Each club gets the most votes before the 100 design will be left behind, and a few Club stars will also form a committee to make the final ruling, decide next season they will be wearing the second Away Jersey.

At present, China's official website has not yet opened the entrance to the design platform. However, if you choose Hongkong or Taiwan's official website, you can get the interface of traditional Chinese display.

British netizens design AC Milan 2017 /18 season second away jerseys

Brazil netizens design Real Madrid 2017 /18 season second away jerseys

From the beginning of the week to now, tens of thousands of works have been submitted, and the design and voting are still in progress.

In the end, the final award pattern will be selected from each team's iconic player from the design of the top 100 votes of the team.

Then, it will really enter the production process, and become the third jersey of the 2017-2018 season team official besides the main and field jerseys (also known as the spare Jersey), usually wearing a pair of jerseys to distinguish the two teams in the same color.

Fans can design jerseys for 6 teams.

Markus Baumann Baumann, general manager of the football department, said that this brand is providing a blank canvas for people, so that fans and designers have the opportunity to participate in the course of the goal team and create something exciting and unique.

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Like this way to enhance interaction with fans, Adidas's old rival Nike also played in 2012. NIKEiD UGC service allows customers to design personalized products, ranging from shoes to sportswear, and regularly soliciting contributions from fans to design contributions, and offering limited money.

The French European Cup, which was just concluded in 2016, was the first time that Adidas missed the championship in the 2016 European Cup. The French and Portugal teams in the final were sponsored by Nike. Fortunately, after the spring and summer football marketing season, they handed in a good report card: the net profit of 99% consecutive months increased by 99%, and the quarter's revenue increased by 21%, and still can afford the Slogan of this year's marketing -- "First Never Follow".

From the 90 century to the last century, Adidas has been an absolute champion in the field of football, but the situation of China's football market is another.

The Chinese Super League has been taken over by Nike. Nike's cooperation with the equipment sponsor of the Chinese Football Association at all levels will continue to 2026.

As for new rivals like New Balance, Adidas will also bring more challenges to football.

NB has many aces in the attack on the football market, and each has its own characteristics: in 2015, NB and Liverpool signed a huge contract of 6 years and 300 million pounds, which surpassed Real Madrid and Barcelona, only after the Adidas's annual sponsorship of 7500 million pounds of Manchester United. While several European champions Seville, Oporto, and equally competitive Celtics and Storck city were all accepted by NB, the former sponsors of Liverpool and Oporto were Adidas and Nike.

Under the attack of old and new rivals, Adidas needs to step up its marketing.