The Olympic Games Awakened The Sleepy Sportswear.

According to the Deutsche Bank Comprehensive Research Report, from 2008 to 2015, the average growth rate of sportswear was 4.1%, while the growth rate of non sportswear was only 0.2%.

The significance of the clothing market is obvious.

While in

Inside the brand, the war for the industry chiefs continued.

In August of 2014, Under Armour Andemar was a blockbuster. Its sales increased by 20% to $1 billion 200 million, surpassing Adidas for the first time and becoming the second sports brand in the US.

In fiscal year 2015, Nike changed its strategy, earning $3 billion 67 million in China, an increase of 18% over the same period last year.

However, this year, the German sports brand Adidas was strong in the first half of the year, becoming the fastest growing sport brand in the United States and greater China.

In the Wuhan market,

The competition is surging.

Wu Guang relevant person in charge told reporters: "the six floor of Wuhan Guangzhou Sports Museum has maintained a good momentum of development.

In professional sports, Adidas, Kark and FILA performed prominently.

Kark and FILA grew the most in the first half of the year, with more than 20% of the hurricane force.

Speaking of the reasons for the rapid development of Adidas, the person in charge explained: "breaking through the traditional professional sports and sports stars linked mode, in recent years, Adidas clover and many entertainment stars to promote cooperation, such as: Gianna Jun, Eason Chan and so on, in the high-end trend line farther and farther, become an important factor of growth."

Earlier on

The pattern of men's world is changing.

As we all know, Nike's strength in the basketball market has created the brilliance of the brand, but at the moment, it must change its strategy.

The industry called winning the battle, Under Armour will be close to the fight against Nike to grab the female market.

Under Armour spent nearly $1 billion (actually $710 million) to buy and invest three mobile phones APP for fitness and food tracking.

In 2014, Nike first set up offline female experience shop.

Adidas built a "X shaped" Pop-up concept space in Vitoria park to provide free fitness training experience for young women.

It is the awakening of the women's sportswear market that makes more and more.

Brand has increased the input of sports series.

Channel has launched the rugby series, and Tory Burch has launched a new brand.

Brand Tory Sport.

In addition, UNIQLO, Forever 21, ZARA, H&M and Gap that we can see in the market have launched their own sports series in this autumn and winter.

Reporters visited the fast fashion concentrated Chu Han street, found that the major brands of sportswear are now on the market, compared with professional sports brand, fast fashion sports series price advantage is obvious, and also has its own characteristics in fashion.

In Wuhan Mara Matsutakeshi ASICS Arthur marathon pre competition training camp, sunny days told reporters: "now people are more clear about their sports preferences. Running, fitness, yoga, badminton, every sport will have their own sports expertise brand, people's choice is more and more professional."