Li Ning Announces A Net Profit Of 113 Million Yuan In The First Half Of The Year

　　 Li Ning (02331) It was announced that the company had realized a revenue of 3.596 billion yuan (the same below) in the six months ended June 30, 2016, up 13% year on year; The net profit attributable to shareholders of the listed company was 113 million yuan, with a loss of 29 million yuan in the same period last year; Basic earnings per share is 5.16 cents.

The announcement said that the revenue of the group's core brand Li Ning accounted for 98.8% of the group's total revenue Reached 3.552 billion yuan, up 13.6% year on year. This is mainly due to the significant growth of the company's running, basketball and fitness training products.

The company is continuously committed to mobile internet With the development of business, e-commerce channels have developed rapidly, and the year-on-year growth rate of sales has more than doubled; The same store sales of self operated outlets also increased. All these factors have enabled the Group to maintain stable growth in revenue.

In addition, the company's overall gross profit margin was 46.7%, up 1.5% year on year. The gross profit margin has increased, mainly due to the increase in the proportion of sales of new products with high gross profit margin. The net profit margin was 3.2%, up 4.1% year on year.

Li Ning said that the company maintained the target of net sales increase of 300-500 points in 2016. At the same time, take the region as the unit, and according to its consumption differentiation characteristics, refine the sales channel categories and product assembly and layout. The goal is to close to the local consumption demand by means of specialized channels+exclusive featured products, and improve Retail Operations Ability.