The First Action Of All People'S Attention Is The Enlargement Of Han Du Yi House.

In July 29, 2016,

The listing was approved and released on the front page of its official flagship store.

The first heading.

But after two weeks, a series of movements of Han Du Yi house seemed to tell the outside world that they did not seem satisfied with the "great victory" of this outsider.

From IDG five years ago to 2014, Star VC, founded by three people from Li Bingbing, Huang Xiaoming and Quan Ren, benefited from the steady and sustained growth of business models and performance. When dealing with Zhao Yingguang and his Korean home, the attitude of the capital market was always favored.

Recently, it was reported that after the Korean family got the new three board "pass", Huang Xiaoming's initial investment of 5 million had doubled to 13 million 610 thousand in one year.

So to a certain extent, the "Internet apparel brand first stock" is the only time it has received another award in the course of its development over the past ten years.

Han Du Yi house knows that in terms of brand building and core competitiveness of products, they also need to put their own market thinking into another dimension -- to touch the source of touch fashion, seek a more powerful design soul for products, so as to provide a better experience for fans.

So they came to Seoul to start a competition for fashion designers in South Korea.

"At first, I thought they had brain problems."

On August 2nd, one thing happened in the office of Youku fashion channel, which aroused interest.

"I heard that a domestic brand has to hold a national designer contest in South Korea."

After hearing this news, everyone began to wonder: why is it in Korea? Because from the marketing level, the distant distance between countries will undoubtedly lead to the psychological distance between domestic customers and activities. It is very difficult to exchange a large amount of capital investment for a common event marketing. It can be said that from the influence coverage alone, it can be concluded that at the beginning of the development, 80% is "twice the result with half the effort".

"To be honest, at first I thought there was something wrong with this brand's planning mind."

During the interview, the big fly (net name) jokingly said.

With this doubt, after he had finished lunch, he found out that he was the organizer of the event. After his initial communication with the former South Korean clothing house, he had more curiosity.

"To be honest, the first thing that surprised me was the media specifications. In Korea's clothes house, my friends told me that KBS, SBS, MBC TV, Chosun Dailin and Jingxiang news were widely known in the Korean media.

Domestic fashion bazaar, Ruili, posters fashion network, Sina fashion, Sohu fashion, Youku fashion and other media have also begun sending special people to Seoul.

"As a big fan of media people, he realized that this is no longer a marketing event.

Later, he asked in depth the jury lineup who participated in the designer's selection. After getting the answer of "River Dragon water, Cui fan Xi, LOGAN, Chen Taiyu, Shen Zhang Jing et al.", he had inquired about the date of his visa to Korea.

"Although I don't know, I still don't know what the purpose of Korea's clothing house is to do this activity, but it's very good even if you just take a close look at idols.

And I heard that stars like Cha In-Pyo, Kim Ha Neul, Yin Haiying and Eom Hongsig will come... "

An almost impossible thing to do.

In fact, this is a very simple thing for Han Du Yi house. According to the relevant person in charge of marketing department, it is necessary to "master the next ten years of Hanfeng fashion."

Although for a domestic brand, this idea at first sounds a bit like an idiot.

As the representative of "Korea wind fashion", the brand HSTYLE of Korea's clothing brand has been very stable in recent years, and has always been Tmall's most important stage and annual sales champion.

This success has been attributed to three points: many styles, fast updates, and high cost performance.

But just like other women's clothing brands with Hanfeng as the selling point at home, HSTYLE also has similar defects in product creativity.

In particular, this year, many Internet brands have been squeezed by HM, UNIQLO and other international flagship stores, and have adjusted the strategic pition line. As the leader of its army, Han Du Yi house has chosen to stick to its position.

Big action to pull millions of fans to open Carnival

Determined to adhere to the online Korean clothing house, I want to use an attempt to encourage the original designer and Hanfeng designer to change the market's inherent cognition of the Korean fashion and fashion. Will they do so? In the follow-up to this event, what kind of way will the Korean clothing house carry out in depth cooperation with the designers and the European Union?

But it is certain that the Korean clothing house must take advantage of this activity to make some moves on the front line, which is rarely touched by the Asian fashion industry.

It is reported that the Korean designer contest will be held in August 12, 2016 in the Jiangnan District of Seoul, and can be watched throughout the whole year.

"Han Du Yi house will jointly stimulate millions of fans interactive carnival.

"The only Korean fan of Tmall platform is a rare opportunity to interact with each other," he said. "The Korean fashion designer who is good at creative and accurate dissemination will naturally take the opportunity to make a big fuss."