Zhang Da Yi'S "Backing": A Detailed Explanation Of The Net Behind The Red Scouring Factory

Zhang needs to supply a flexible supply chain that meets the needs of small single quick reverse demand.

(Foundry) factories are also changing because of the appearance of net red ones.

Even if the United States is like Zhang Dayi, there must be a solid and reliable supply chain behind it.

"Net red in front, factory behind..."

Alibaba

Yuan Wei, a supply chain expert, told reporters that the Internet company, which has been behind the website of Zhang Da Yi, has entered the platform several months ago and has incubated several brands with Amoy factory.

"The width of its supply chain is not enough, and its inventory cost is high". Access to the Amoy factory is a customized supply chain for Alibaba's panoramas on the 1688 platform.

Ma Yun, chairman of Alibaba's board of directors, said when he talked about the OEM plant, "

The old links between business and their foundries, and between brands and their existing customers are shifting and changing. "

Indeed, gravitational changes are taking place in this once long Star River.

The internet shortens the supply chain link, and because of the power of consumer upgrading, the factory that once relied on foreign trade and OEM has survived.

On the 1688 day of the Alibaba brand that just finished, Amoy factory has become an important item mentioned frequently.

Yuan Wei believes that the future supply chain will become more and more precise whether it is customized for net red demand or upgraded to its own brand.

What kind of factories do red people like to find?

Under the fans economy, the red people became large-scale, and a red man company, such as Han and TSU Su, was born.

However, in the face of the fragmented production demand of the company, the traditional clothing factories that tend to produce large quantities of products are often disliked or "unable to satisfy" the demand.

"There are several kinds of red people's needs," experts from Amoy factory operations said, according to the factory matching to the audience group matching factories are different.

For example, fans shop price is very high, will find a relatively international brand foundry factory, and if the audience is a student group, it can match the original fast fashion or literary tone of the factory.

It is understood that the factory is between the two sides of the brand merchant and the manufacturer, and the platform is to share the empty period of the factory in the 1688 platform, and match with the sellers who have the demand in the market.

"We are not simply matchmaking," according to the characteristics and identities of the store audiences. They are divided into factories at different latitudes to do supply chain management, such as matching small factories with foreign trade, or high quality sellers.

Using similar drop dripping dispatch mode, according to the needs of the seller area, category and price band, the order is allocated intelligently, the factory responds within 5 minutes, and then pushes according to the weight rank.

The establishment of such a model is also based on the overall change of the environment.

With the arrival of the fans era and content era, the extensive homogenization competition in the past can not meet the demand. Taobao's clothing category merchants, including the net red shopkeepers, have their quality and personalized needs, which also let garment factories see the opportunity of pformation.

To be honest, the more customized products are, the higher the profits will be for factories.

But the fragmentation of production demand is small and the cycle is fast, which is not a challenge to traditional factories that are accustomed to big plans and big production.

At this time, the factory was born because of need.

"The purpose of Amoy factory is to move the factory capacity and schedule to the Internet, and solve the crux of the problem that there is no order for the seller, and the traditional enterprise has the capacity not to order. This is the simplest intention."

How many steps from OEM to ODM?

Due to the severe foreign trade and the higher labor costs in recent two years, the factories of 50~60% have been faced with death and death customs, including many large clothing brands of Adidas, sending large orders to Southeast Asia.

At this juncture, traditional enterprises still rely on mass production to crush downstream; short and fast C2B customized production increases the added value of the brand side, and is also willing to yield to the downstream. Meanwhile, online consumption shortens the supply chain link and makes the factory profit higher.

As a result, many factories have been upgrading and upgrading from OEM (foundry production) to ODM (original design manufacturer) and OBM (factory owned private brand).

With the help of Amoy factories, more and more factories begin to choose online pformation in the face of environmental changes, or even make their own brands.

"In the past, some of the factories that were pferred from wholesale had their own designers. Their original mode was to make spot wholesale. Now they are designed and put on the stock market to choose from. The inventory control is very good, rather than barbaric growth, selling everywhere."

By designing the N of the same fabric and letting the seller choose and reduce the risk form, some of the traditional factories that originally OEM and OEM have begun to go on the process of customized pformation.

Today, the scouring factory platform has collected about 15000 factory resources, covering all industrial belts and categories.

For example, seven grid, the shadow of the devil's pocket behind the factory is still a typical case.

Its ODM has two design capabilities: one is the directional design, that is, to understand the style and price band of the seven grid, to the designer according to the design theme of the brand, and two is to design the template for the market choice according to the design style of the designer.

On the other hand, the traditional factory's headaches of inventory turnover and payment have also improved.

More and more orders for electricity suppliers have improved production efficiency and clearing cycle.

Now the cooperation mode between the factory and the brand is that the Amoy factory pays 30% deposit, and the final payment will be placed on the platform before shipment. After the brand operator receives the goods for 15 days, the money will be automatically played out after checking the problem.

If the brand does not fight, it will be handled by the insurance company. This ensures the safety and speed of capital turnover.

"Almost every factory has had credit and inventory pressure, and it has been a regular thing to spend two months.

Of the bankrupted manufacturers, 90% came from the broken capital chain. "

Wang Zhenbo, general manager of Zhejiang Tongxiang 100 pure cashmere products company, is deeply touched by these feelings. For these troubled garment processing factories, through the platform's trading mode of "money, goods and two clear", the credit and inventory pressure of traditional manufacturers has become a past tense.

How does a supply chain adapt to electricity suppliers?

Chuan Sheng knitting is the first subcontract factory in Dalang town of Dongguan. The company's electricity supplier manager Li Bing received two orders from the online customer to print hundreds of clothes on the second floor, and then flew to the first floor workshop and handed it to the master.

The Chuan Sheng knitting company, once the main business of foreign trade, joined Alibaba's "Amoy factory" for a year.

The number of orders for "Amoy factory" came from behind, and "seized" the main workshop as foreign trade processing.

The two floor of Li Bing's office is the operation Department of the Amoy factory; the first floor is the production department, and the board rooms, flat knitting machines, sewing plates and so on are all there, and the workers are busy.

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Because the proportion of electricity supplier orders is higher and higher, similar to Chuan Sheng knitting factory is undergoing subversive changes to adapt to the market.

Yuan Wei disclosed that according to the proportion of the electricity supplier business, the factory on the platform can be divided into three stalls, a type of electricity supplier orders account for 100% of the total revenue; B class is 30%~40%; C class is a growth factory less than 20%, and now the former two share more and more on the platform.

"The foreign trade factory itself is very strong in planning, but in the face of the electricity supplier's order, the internal changes are gradual."

Yuan Wei told reporters that the most important point in the pformation of the factory is to enhance the design ability, and also to set up an electronic business group, equipped with special proofing masters to pform the original assembly line.

From a large pipeline of tens of thousands of people to undertake clothing production, it has been pformed into a small assembly line for 2~3 people to cut 10~20 clothes.

In this way, the ability requirement of employees has also been improved.

"Big water workers do a certain process, and the small stream is 2~3 people to complete the entire dress production, but also will wear collar and sleeves."

But familiar with the supply chain, plus free designers can make the brand?

Yuan Wei said that the problem at this stage is that processing and customizing factories is difficult to make brand pformation. ODM (original design manufacturer) and OBM (foundries own private brand) are not so easy.

Now the trend is on the one hand, the oligopoly effect of factories is becoming more and more obvious. Many manufacturers expand their scale by buying shares, and on the other hand, they are more and more focused. "In the past, we all did cotton and shirts together, and now we live very well in Enterprises to specialize in certain products."

He said that the future supply chain will be more vertical and precise, and the degree of specialization will be higher and higher.