50 Large Enterprises Clothing Retail Market Began To See "Happy Point".

According to the monitoring data of the China National Business Information Center, the retail sales of 50 key large retail enterprises increased by 1.3% over the same period in July 2016, a 1.5 percentage point increase from last month, 1 percentage points higher than the same period last year, and the second highest monthly growth rate since April this year.

Among them,

There were 19 enterprises that grew year on year, an increase of 2 from last month.

In July, apparel retail sales grew by 4.6% over the same period last year, up 7.4 percentage points from the same period last year.

Offline sales of department stores are affected by the economic environment and domestic demand. As of June this year, clothing retail sales were also unsatisfactory. Meanwhile, consumer confidence index also showed a downward trend.

The reporter noted that since August 2015, the clothing sales volume of Enterprises above designated size has seen a significant decline in the year-on-year growth rate.

From historical data, there are hundreds of key retail enterprises in the first half of 2016.

Retail sales grew by about 3.3%, shrinking for the second consecutive year, the lowest since 2004.

Over the same period, the total retail sales of clothing, shoes and hats and needles and textiles in the wholesale and retail enterprises above designated size were 681 billion 600 million yuan, up 7% over the same period last year. The growth rate is also the lowest level since 2004.

Analysts told reporters here that despite the sharp decline in retail sales or retail sales this year, the sales volume of clothing sales of 50 and hundreds of key large enterprises in the country, but the performance of clothing brands listed in the first quarter of 2016,

Plate business revenue grew 7.84% year-on-year, the growth rate dropped 5.39 percentage points year-on-year.

In the first quarter of this year, the gross profit margins and net interest rates of the brand apparel sector improved, respectively, 45.35% and 19.47%, representing an increase of 4.97 and 4.74 percentage points respectively compared with the first quarter of last year. From this point of view, the trend of the recovery of the traditional retail terminal under the line is showing. It is expected that the clothing consumption will grow rapidly in the second half of the year, and the clothing products with higher cost performance will still be more popular with consumers.