Brazil'S Design Heritage

2016 Rio De Janeiro

The emblem release ceremony was held on the morning of December 31, 2010 at 10 local time in Brasilia at the famous Bana park.

This is the first time the Olympic Games have been held in the South American continent.

This symbol, which is hand linked by three people, represents the famous scenic spot "bread mountain" of Brazil as the foundation of graphics, and integrates the passionate caryok dance (Carioca, a local dance similar to Samba), and echoes the green, yellow, blue and three colors of the Brazil national flag.

The symbol symbolizes unity, pformation, passion and vitality, and works together in a harmonious atmosphere. It also embodies the characteristics of Rio and the diverse culture of the city, showing the warm and friendly Rio people and this beautiful city of God.

The Rio Olympic Organizing Committee said that the design of the Olympic emblem highlights four core concepts: inspiring power, harmonious diversity, rich nature and the Olympic spirit.

The idea comes from a simple but inspiring idea: making Rio De Janeiro a distinctive city, and making the Olympic Games the core factor of a great competition is people.

This is also the reason why the emblem is human centered. At the same time, the emblem also reflects the prosperity of the host city. Rio invites all people to come here to feel a warm and delicate way of life. The people living here are full of cheerful and dynamic energy, sharing and spreading a warm and hospitable atmosphere.

Rio

Beth Lula, manager of the brand department, said: "the role of the Olympic emblem is to promote the culture of the host city and host country to the whole world, so that the athletes and audience can feel the inspiration and encouragement of the Olympic spirit. This is also one of the main characteristics of the Olympic Games.

Our goal is to connect the whole world with the Olympic concept of excellence, mutual respect and friendship through this badge, and at the same time enhance the ties between our partners and the Olympic Games, and the most important thing is to make the Rio Olympic Games a special event.

Rio 2016 conveys the passion, characteristics, emotions and aspirations of the Olympic spirit, athletes, host city and Rio De Janeiro people.

The emblem also reflects the same roots of the world.

We hope to promote this harmonious multiculturalism.

We will warmly welcome all guests of all races, beliefs and age groups and treat them equally.

We are very happy to share our enthusiasm and joy with the people of the world, our skies, oceans and the people of Brazil.

Because of the Olympic spirit, Rio city and even the whole country will be full of passion and change.

This passion and pformation also includes all the people on this planet. We will carry forward and convey the spirit of mutual help, whether in strong or weak cultures, as a spiritual asset, from the present to the distant future.