China'S Sports Industry Is Investing In A New Blue Sea, Beware Of Misunderstanding.

Sponsored by China News Network and sponsored by Zhuhai science and technology, the second phase of the "business elite club" is held in the Beijing pomegranate center, "how to consume the mass sports fitness in the age of wisdom".

Investment experts from several well-known venture capital companies are also exploring the consumption pattern of mass sports fitness with entrepreneurs.

The future trend of investment.

This year can be regarded as a new year of competitive sports events. The top competitions in Europe, European Championship and Olympic Games are throughout the whole year.

In the context of the rapid development of the global sports industry, Wang Chao, director of investment, believes that the future direction of China's sports industry has three main aspects: firstly, the relaxation of policies and the increase of consumer demand will directly increase the number of professional events and private events. Secondly, with the exploration and expansion of the commercialization of sports industry, the ability of competition revenue will gradually increase. Finally, due to the large population base in China, more and more people will participate in the sports industry in the future.

Besides, the high-tech development of sports industry in the future is also one of its developing trends.

Li Dalong, vice president, believes that many sports events and sports have been integrated into intelligence.

For example, wearable devices, shooting and live broadcast of sports events, professional and intelligent sports fitness equipment, and so on, intellectualization has profoundly affected our lives.

"In my opinion, everything is going to be intelligent in the future," Li Dalong said.

According to the data released by the State General Administration of sports, the total scale of China's sports industry in 2012 was 259 billion 500 million yuan, accounting for 0.5% of the GDP share.

In 2015, China's sports industry added value of about 400 billion yuan, accounting for 0.7% of GDP.

Although the overall scale of China's sports industry is far lower than that of the United States, its growth rate is relatively high.

Why has sports industry developed so fast in recent years? Wang Chao believes that an important driving factor is that with the improvement of people's consumption ability, the consumption demand for sports, fitness and other mental needs is bigger and bigger. Secondly, with the encouragement and support of national policies, sports have changed from "sports business" to "sports industry", which is a structural adjustment of the state's sports industry and a powerful measure for the state to support the sports industry.

"Sports are cross ideological, cross national and cross racial, so the actual imagination is relatively large. This is one of the reasons why China's sports industry can develop so fast," added Pan Shijian, founder of Kai Xing capital.

The sports industry is flourishing, and the pioneering enterprises in the sports field are also showing prosperity.

But, what kind of sports entrepreneurship can find the space for survival and development? Meng Fan, founder of black butterfly capital and capital partner of origin, believes that it is valuable to improve the sense of experience in sports and make sports more interesting and fun.

For example, UP Lady, mainly for female groups, such as drifting training, canoeing, diving and other stimulating activities, focuses on providing sports music for running, happy music, specially designed for sports and fitness people to make seven meals in sports, and other sports enterprises.

Since 2013, with the slowdown of economic growth, mining new investment direction and investment highlights has become the key, and the sports industry has undoubtedly attracted many investors' attention.

But investment in the sports industry is not random. Pan Shijian, founder partner of Kai Xing capital, also reminds investors and entrepreneurs that there should be four major misunderstandings in the sports industry:

First, wearable equipment is a consumer product, which has great risks for small and medium enterprises. Now the giants that can survive in the market are apple, millet and HUAWEI.

The second is "Internet thinking". Nowadays, most of the entrepreneurs are doing sports.

"But if you can't find a unique feature in the industry, you can't try it easily, for example, a tennis enthusiast wants to play, no matter when to fight or when to fight. These can be achieved in a more convenient way through telephone, WeChat and so on. There is no need for a APP to order.

The third is the blind introduction of foreign sports. The Chinese have great differences in physical fitness and cultural traditions. Some sports abroad are not suitable for us. For example, sports such as rugby have strong physical contact and collision.

Fourth, buying copyright is not a competition IP. IP of sports events depends on its commercial value.

Entrepreneurs should not be subjective in starting a business. They should be practical and realistic in doing something.