Burberry Decided To Buy 15% Of The Remaining Shares In Chinese Agents.

With the new CEO Marco Gobetti taking office, Britain

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The decision to acquire 15% of the remaining shares of Chinese agents, worth 54 million pounds, is expected to further deepen the Chinese market.

The pound's exchange rate continued to decline due to the influence of Britain's withdrawal from Europe, but analysts still said that Burberry was the minority winner from last month.

The published earnings forecast that Burberry will rise slightly this year.

After the news was released, Burberry shares rose slightly by 0.3% to 1324 points.

By the end of 2013, Burberry had been developing continuously in order to realize the regrouping of shops and satisfy the changing consumption behavior of luxury goods in China.

Recently, Burberry group's top management team is facing a concussion.

CEO left C line Gobbetti ahead of schedule, CEO Marco Gobbetti replaced Christopher Bailey, the company chief operating officer John Smith will leave in the summer of next year, Julie Julie has been appointed as the new chief operating officer and chief financial officer.

Burberry group said it will make a series of adjustments to the top management team and business. The goal is to pform products and management digitalization by changing the existing retail mode, hoping that Burberry group can grow rapidly.

But some analysts think that the problem of Burberry is not management and strategy, but Christopher Bailey.

Andrea Felste, an analyst at Bloomberg, said that Burberry needs to be injected with fresh creative blood such as Gucci creative director Alessandro Michele to make the British traditional luxury brand thoroughly reborn.

British luxury brands need to adjust their strategies to suit the economic and political changes brought about by Britain.

As the luxury brands will be faced with uncertainty for two years, the industry said that one thing is for sure, that is, the British brand should now pay more attention to the tradition and technology of the brand than ever before, so as to stand out in the fierce competition.