Adidas Signs Chinese American Designer Alexander Wang

Chinese American

Alexander Wang (Wang Daren) will be the next star designer of the German sports brand Adidas (Adidas). Details have not yet been released.

It is reported that neither side has commented on the news.

But Adidas is said to be announcing the news at the next New York fashion week Alexander Wang fashion show.

Alexander Wang will be the latest member of Adidas's increasingly large star designers, including the famous Stella McCartney, Raf Simons, Rick Owens, Yamamoto Teruji and Kanye West, many of whom have established long-term cooperation with them.

Stella McCartney has been designing fashionable sportswear sportswear for Adidas since 2004.

Yamamoto Teruji started after the autumn fashion week in 2001.

In 2002, in April of the same year, the cooperation between the two sides launched the Y-3 Sport of the city sportswear brand.

Rick Owens, a sports fan, started working for Adidas in 2013.

In 2013, Raf Simons released his limited edition.

Brought to Adidas, and later collaborated to create a new brand, Stan Smith.

The pop star Kanye West gave up cooperation with Nike in 2013 and turned to Adidas. His Yeezy series has always been the darling of the fashion industry.

Last month, Adidas and Kanye West have expanded their partnership from limited edition high-end leisure sports shoes to a complete independent sports fashion brand including footwear, clothing and accessories.

For Alexander Wang,

No stranger.

The street culture in his own brand has much in common with the original spirit of Adidas.

It is worth mentioning that the theme of Alexander Wang in 2014 H&M fashion show is to pursue the most pure movement. He also used many Stan Smith sports shoes in the spring fashion show in 2015.