How Can I Buy Fashionable Children'S Clothes?

For many parents, buy for their children clothes It's a headache. Children are growing fast, so it is unlikely to buy high-quality basic money for them once and for all. Another question is how to buy fashion Children's clothing ?

Now, there is a company called Rockets of Awesome A children's clothing startup wants to solve these problems. Specifically, what it wants to do is to use online retailers Direct marketing: mail 4 to parents every season The clothes you like can be returned for free.

"We know that parents always buy clothes for their children. This is different from adults. Adults don't need to buy clothes all the time, but when children grow up, you have to buy something for them every season. It costs money and energy. Rockets of Awesome is to solve these problems. " Rachel Blumenthal, Founder and CEO of Rockets of Awesome Say. In 2010, Rachel Blumenthal and her husband Neil Blumenthal jointly founded the famous e-commerce glasses brand Warby Parker。 Previously, she also founded Crickets Circle, a mother and baby e-commerce company. The experience of this company gave her the idea of working as a Rockets of Awesome.

"In the community of Cricket's Circle, I heard many people complain about children's clothes. In summary, there are two points. One is that you can't buy fashionable children's clothes at the right price; Second, the quality of children's clothing is not good enough. " Rachel Blumenthal said.

On July 26, the Rockets of Awesome was officially launched, and the seed round raised $7 million, LAUNCH, Forerunner Ventures and General Catalyst Partners also participated.

The operation mode of buying clothes in Rocks of Awesome is relatively simple. Rocks of Awesome The system will ask you a few simple questions. The child's gender, name, birthday, current clothing, pants, skirt model; What color do you like? What color do you dislike? What style does your child dislike? (For example, do you insist on not wearing skirts?) Does your child have a favorite team? The last problem is that the system automatically sets sportswear, jeans, ballet ladies, puffy skirts, etc 6 kinds of dressing.

After these questions are completed, the system will prompt: Your child's fashion file has been manufactured, and our team will personally select 12 suitable pieces for her. Based on these data, Rockets of Awesome will provide you with 12 pieces of children's clothes with a price between 12 and 26 dollars each quarter. Of course, in addition to wanting to "simplify the trouble of parents buying clothes for their children", Rockets of Awesome also emphasized the fashion and quality of clothes.

"We found that 80% of children prefer sports style and 20% prefer preppie style. We are curious about what consumers will choose." Rachel Blumenthal Say. The clothes of Rocks of Awesome are classified into four categories: fashion, preppie, sports and basic styles.

"Of course, what we want to do is not only sell children's clothes, but also provide a consumption method." Rachel Blumenthal "Every child is different, and they have different preferences."

Having said that, I'm afraid the clothes preferences collected by Rockets of Awesome are not from children, but their young mothers.