Analyzing The Current Cold And Hot Of The Consumer Market From The Big Data Of Wanda Plaza

A few days ago, Wanda released a report entitled "analyzing the current cold and hot market in the consumer market" from the big data of Wanda Plaza, listing the relevant business data of Wanda Plaza in 1-6 2016, and referring to the need to actively build an experiential consumption platform.

According to the big data released by Wanda Group, it has been retailed in Wanda.

There are more than 4000 giants.

Catering and services were more than 3000 and more than 2500 respectively, while entertainment brands were more than 500.

The report mentioned that in the Wanda Plaza of the country, the top three sales areas were North China, southwest and northwest regions, with sales volume of Jiangxi, Shanghai and Hebei ranked the top three.

Judging from the sales situation of the main retail stores in different regions, the international fast fashion category ranks the top three in all regions, and the rest of the sales are better in supermarkets, home and sports collections.

Judging from the clothing category, fashion sports occupy the first place in all regions.

The rest of the sales are better in ladies' wear, designer and cowboy.

In terms of quality, digital single grade is the most important in all regions, and the rest of the sales are better in terms of digital collections, jewelry diamonds, color treasures, fashion forms and cosmetics.

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Two, which area of the line consumers give power? Jiangsu takes the lead.

Wanda's report also shares the big data on the "618" year-end promotion of its service operators, flying van der e.

Data show that during the year-end promotion activities, consumers in the three or four tier cities are more "giving power".

Among the four tier cities, the volume of pactions ranked first in the four cities, reaching 138%; the three line cities won the traffic volume, reaching 260% of the traffic volume.

From the perspective of offline passenger flow, the top three are Jiangsu, Fujian and Guangdong respectively.

Judging from the overall volume of pactions, Jiangsu is still ranked first, followed by Shandong and Liaoning.

Three, offline retail how to play will not fall? Build experiential consumption platform.

According to the China Chain Store Association "2015 China chain top 100" shows that in 2015, 55% of the company's net profit fell, new stores decreased 16%, closing stores increased 39%.

As far as the electricity supplier is concerned, the current entity business should speed up the integration with the Internet, such as providing free WIFI services, cloud POS payment, queuing machines, charging piles, Beacon technology and so on.

It is understood that during the past year's big promotion period, 135 Wumart supermarkets in Beijing laid ibeacon equipment in the shop, combined with WeChat's shake function to promote interaction with consumers.

In addition to integrating with the Internet, offline retail should also build experiential consumption platforms.

According to the relevant information, experiential consumption emphasizes the development of people's sense of experience and the sense of identity in the context of life, creating a unique place for leisure consumption through the integration of environment, architecture and urban style, and arousing consumers' consumption consciousness and consumer behavior.

It is learned that Wanda Plaza has adjusted the proportion of merchant types, adding food, entertainment, parent child activities and other parts, in order to enhance the consumer's leisure experience.

In addition, IKEA is also a typical experiential consumption.

Create a pure home environment, set up different models, such as toilets, baby rooms, etc., all consumers can experience trial products, and there will be no staff to stop and interfere.

According to relevant media reports, the core competitiveness of offline entities is not online. The core advantage of offline entities lies in their panoramic experience, such as knocking before buying watermelon, smelling before shampoo, etc.