Adidas Today Announced Its Fourth Annual Performance Forecast.

The fourth time.

Adidas AG (ADSGn.DE)

Group sales are unstoppable. Just over half of this financial year, we have announced today that we have raised our annual performance expectations for the fourth time.

On Thursday, the intraday group's share price rose by 5.3% to 147.95 euros.

With the support of strong performance, the stock has surged 63% this year, the best performing constituent in the German DAX index.

The world's second largest sporting goods group now expects annual fixed exchange rate sales to grow by 17%-19%, while the expected growth rate is 15%. Net profit from continuing operations will rise by 35%-39% to 9.75-10.0 billion compared with the previous year, after an expected increase of only 25%. The business profit target has also been raised from 7.5% to 7.5%. In the 2015 fiscal year, the figure is 6.5%, less than half of that of Nike Inc. (NYSE:NKE) Nike group.

The group also disclosed preliminary data for the two quarter.

Benefit from the 2016 European Cup of France to promote soccer

In the hot sales period, the revenue rose by 13% to 4 billion 400 million euros per annualized rate, and the fixed exchange rate increased by 21%. Chief executive Herbert Hainer said all of them

Both categories and categories have achieved double-digit growth.

Adidas AG, Adidas group last month released its annual sales target of 2 billion 500 million euros in football products.

The Group believes that the European Cup can promote record sales in the category of football, and Germany's national Jersey sales are expected to reach 1 million 300 thousand.

Thanks to the higher gross margin and operating expense ratio, and winning the penalty for early closing of the Jersey sponsorship contract by Chelsea F.C., Chelsea, the business profits in the two quarter surged 77%, up from 234 million euros in the same period last year to 414 million euros, and the net profit of the continuing business business has more than doubled, from 146 million euros a year earlier to 291 million euros, EPS 1.45 euros, and 0.73 euros last year.

Exane BNP Paribas SA (BNP.PA), the Bank of France, Paris estimated that Chelsea's liquidated damages for Chelsea F.C. will benefit 70 million euros and 50 million euros respectively in operating profit and net profit.

The strong momentum after the successful revival of Adidas AG Adidas group is more of a hidden concern for the slowdown in the growth of Nike Inc. Nike group.

Data show that Nike Inc. NYSE:NKE (NYSE:NKE) Nike group failed to achieve sales growth in the most critical North American market in the last 2016 fiscal year, resulting in a return to overall profitability and ending the strong growth since the recession of 2009.

At the same time, Herbert Hainer, who once suffered from the pressure of downfall, made a deep foundation for its successors in the autumn before it handed Henkel AG Henkel group's former CEO Kasper Rorsted.

For example, we have reached strategic cooperation with Wanda Group to speed up China's expansion, deepen the development of sports, leisure and fashion fields, expand the cooperation with rappers and designers, Kayne West, Kanye West, to the independent sports brand Adidas + KAYNE WEST including shoes, clothing and accessories, and hope to consolidate the growth momentum in the North American market.

Adidas AG (ADSGn.DE) ended up at 144.10 euros, up 2.53%.

The group will release its two quarter full report in August 4th.