Semir Talks About The Whole Channel Strategy: Commodity Operation And Data Integration

July 28th news, thinking business

At the service conference, Shao Feichun, general manager of Semir electric business, published the theme "use".

Praise life -

The speech of "all channel strategy", he said that the whole channel thinking is the direction of future development.

Shao Feichun, general manager of Semir electric business, said that thinking about the whole channel needs to stand in the consumer's perspective.

In the past, the whole channel thinking is the conflict between the line and the line, because the brand has two departments, and this kind of conflict is the conflict between the brand and the franchisee.

This kind of thinking is based on brand perspective, and it does not exist for consumers.

On the other hand, we need to consider the composition of the consumer group.

After 90 and 00, consumers have changed a lot. How to talk through some emerging means and the mainstream consumer groups in the future is a question worthy of consideration.

In Shao Feichun's opinion, brands need to have two core competencies: the operation ability of commodities and the decision making of data.

Shao Feichun pointed out that there are two problems in China's clothing industry. One is the misunderstanding of the outside world and the plagiarism of the fashion design industry.

Two, although China's technology is getting better and better, the aesthetic perspective of the Chinese people needs to be improved.

Speaking of the future of the industry, Shao Feichun put forward three points:

First, in the future, all jobs that do not create new value will be replaced by robots and shared economy, and the form of consumption will change.

Two, the future content is product, and the brand, content and product should be highly unified.

Three, the standard of beauty in the whole society will be greatly improved in the future, which will change the format of the fashion industry.

It is understood that Semir was founded in 1996, currently has the "Semir" and "balbala" the two online brands.

Semir has been engaged in electric business since 2012, and has been in the past 5 years.

The company has always attached importance to the construction of O2O business mode combining online and offline, and the Internet business has developed steadily.

The company has sold more than 50% of its new products in e-commerce channels.

It is understood that the theme of this conference is positioned as a "CO" word, meaning: cooperation, harmony and teamwork.

The meeting was invited to Cai Xiang, partner of Sai Fu Asia Investment Fund, Sun Yat net CEO Zhang Hongmei, vice president of Nan Xun software, Wang Yong, Yi Kun CEO min Jie, and Zhou Dafu, Lining, cotton era, and so on.