Ningbo Clothing Is Still A Dominant Industry In The Eyes Of The Government.

In October this year, Ningbo International

The festival will usher in the twentieth year of its birth. In the traditional Chinese culture, 20 is a desirable figure.

Ningbo clothing festival is the forerunner of the domestic clothing professional exhibition. It is also the outstanding leader in China. Its existence has surpassed the significance of a professional exhibition.

Ningbo clothing is still a dominant industry in the eyes of the government.

"According to the five major development ideas of the central economic work conference, how should we develop the clothing industry in Ningbo and how to make the enterprises use this new change?"

A few days ago, on the eve of the twentieth Ningbo International Fashion Festival, Song Dajun, deputy director of the Ningbo economic and Information Committee, told reporters about his views on the development of Ningbo's clothing industry.

According to Song Dajun, at present, Ningbo

The total number of garment enterprises has exceeded 10000, and there are more than 900 enterprises above designated size.

"Judging from the past few years, we do have some small garment enterprises not doing well at the operational level, because the blind expansion of previous years and the diversified operation become a burden. Some enterprises even have to stop production directly. Of course, there are also well developed enterprises in recent years, and they are constantly adhering to the concept of open development."

Under the background of promoting the construction of China's 2025 demonstration pilot cities in Ningbo, Ningbo's textile and garment industry ushered in a new round of development opportunities.

It is understood that, according to Ningbo's industrial development "

There is a plan of "3511" on the whole, and the 3 is to vigorously develop three strategic industries, such as high-end equipment and new materials, the new generation of information technology industry, etc. 5 refers to the promotion of the development of green, petrochemical, clean energy, automobile, fashion textiles and clothing, smart home appliances and other five dominant industries. 11 is the development of a new batch of emerging industries and a number of new formats and new mode of producer services.

In Song Dajun's view, the "3+5" industry is the path and direction for the development of Ningbo's textile and garment industry.

"Ningbo textile and garment industry has already formed its inherent industrial advantages. Our task is to continue to play the advantage of this industry and implement the goal of 2025 manufacturing in China".

20th anniversary, we must be warm and solemn, and be concise and concise.

From the reality of the development of Ningbo's garment industry over the past 20 years, the Ningbo clothing festival can be regarded as a realistic portrayal of the development of the industry.

In today's economic environment, the garment industry in Ningbo is undergoing pformation and upgrading according to the structural reform of supply side, and vigorously develops towards branding and high-end, in order to achieve a new round of evolution.

For the new era of "Ningbo outfit", it is undoubtedly one of the main grasps of Ningbo's implementation of a strong industrial market. It should not only inherit the "craftsman spirit" advocated by the red gang tailors, but also become a pioneer of Chinese clothing quality, and also form an independent brand to the world, so that Ningbo can truly realize its stride from the big clothing market to the strong garment market.

In Song Dajun's view, if Ningbo's garment enterprises are the "main force" to support the pformation of industries in this era of change, then the Ningbo international clothing festival is the "Navigator" that guides Ningbo's clothing industry forward.

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Ningbo clothing festival is the forerunner of the domestic clothing professional exhibition. It is also the outstanding leader in China. Its existence has surpassed the significance of a professional exhibition.

"At the 20th anniversary of the exhibition, the general requirements of the Ningbo municipal government must be warm and grand, concise and concise, and should reflect the level of internationalization, specialization and branding."

Song Dajun said.

It is understood that, in accordance with the above ideas and requirements, after taking full account of the reality of Ningbo's urban regional culture and textile and garment industry, the Organizing Committee of costumes organized a new theme of Ningbo Fashion Festival.

Ningbo has a long culture of dress, and the red gang tailor created the most influential, deepest and longest fashion school in the history of Chinese clothing.

In Ningbo, "the book is stored in ancient and modern times, Hong Kong is the world" has long been the slogan of Ningbo, China's widely publicized city image. Starting from this classic city slogan, the organizer has refined the theme of "Ningbo dress up and makeup world".

Today's clothing people in Ningbo are creating another new era.

Therefore, the theme of "Ningbo Costume" and "makeup the world" today is just a pun, making history and reality blend. It not only embodies the clothing industry is a beautiful and stylish industry, but also brings the good wishes of all walks of life to Ningbo's clothing industry to the world.

In addition, under the theme of the big theme, according to Ningbo's opportunity to become a pilot city of "made in China 2025", the organizer also set up the theme of "fashion Ningbo, intelligent pilot".

Four major plates, twelve professional exhibition areas to enhance the value of

As the core activity of the clothing festival, the current Clothing Fair will display the trade in the apparel and apparel industry chain. The 6 exhibition hall of the Ningbo International Convention and Exhibition Center will be opened. The total exhibition area will be 40 thousand square meters with 1800 booths.

According to Song Dajun, the Ningbo clothing festival will set up four major activities, including exhibition display, fashion show, economic and trade forum, "20th anniversary review" and so on, including 12 professional exhibition areas.

In the layout of the exhibition, this year's exhibition is more appropriate to the current market and the changes in the industrial environment, and the industry change and consumption change as the starting point of the planning of the exhibition area.

In addition to the traditional men's wear exhibition area, women's wear exhibition area, children's wear, outdoor wear and OEM exhibition area, "Internet +" exhibition area, face accessories exhibition area and fashion exhibition area will be set up this year, the first intelligent manufacturing innovation alliance exhibition area, the fashion innovation and creative exhibition area, the "Showroom Ningbo" commercial exhibition area and the international brand exhibition area. This will show the latest achievements in the field of clothing intelligent manufacturing and the latest fashion and creative achievements in the clothing industry or clothing related industry, and realize cross-border, sharing and multi-element integration.

In the international exhibition area, this exhibition will form a large-scale effect on the basis of past overseas exhibition groups, and invite many fashion fashion brands such as Britain, Italy, Korea and Spain to participate.

In addition, this year's fashion announcement will be back to the main stadium and set up in hall 4. The fashion announcement will conform to the trend of fashion development and absorb more elements of fashion, pioneer and creativity. It will provide fashionable information for the enterprises through the dynamic release of overseas brands, famous domestic brands, famous designers, local brands and universities, and promote the communication between Chinese and foreign enterprises and designers, so as to enhance the internationalization and fashion level of the garment industry.

Integration of resources, economic and Trade Forum strong lineup

The apparel festival will continue to integrate and effectively utilize all the resources, improve the pertinence and effectiveness of the economic and trade forum activities, and effectively provide intellectual support for enterprises and industries.

One is to continue to work with the China Garment Association and China Sewing Machinery Association to strengthen the two core forums, the second China Men's wear Summit Forum and the second China Fashion intelligent manufacturing Summit Forum.

The two is to make solid two industry forums, continue to cooperate with the China Federation of Commerce, hold the China garment buyers conference and docking meeting, make the annual platform for the release of China's clothing consumption trends, and publish the research results of the procurement market development; upgrade the China clothing business forum and docking Conference to the China garment + Internet forum and docking conference.

The aim is to strengthen the leading and support of "Internet +" for garment enterprises, and provide support and guidance for garment enterprises to provide Internet purchase, Internet service and Internet market channel in three aspects.

The three is to set up a hot forum.

For the first time, the international cooperation summit and docking meeting of the garment industry chain of "one belt and one road" was held for the first time.

The four is to create a fashion forum.

For the first time, the clothing designer "Ningbo sword" and "hundreds of famous teachers entering thousands of enterprises" were held for the first time.

One hundred designers and invited exhibitors are invited to carry out multi - stage, small batch and practical docking.

At the same time, carry out "100 famous teachers into thousands of enterprise activities", through the establishment of well-known designer clothing enterprises "workstations" and other ways to provide normal and multi form services for garment enterprises.

20th anniversary witness the bloom time

On the occasion of the 20th anniversary launching of the Ningbo International Fashion Festival, a series of 20th anniversary retrospective series of events has been set up to review the 20 year history of the fashion festival, carry forward Ningbo's clothing culture and look forward to the development prospects of the garment industry.

In addition, the organisers will also recognize a group of outstanding entrepreneurs from the Ningbo apparel industry, organize a 20th anniversary awarding Gala of Ningbo International Fashion Festival, compile a Ningbo textile and garment industry development report, produce a film festival and 20th anniversary promotional films, and create a good atmosphere for the development of fashion industry.

When it comes to the recognition of entrepreneurs, Song Dajun revealed that this time mainly commended a number of "meritorious entrepreneurs" who have made great contributions to the textile and garment industry in Ningbo for decades, as well as the "innovative leader entrepreneurs" in recent years.

On the brand side, the organizers will also consider the factors such as the competitiveness of enterprises, the development of ideas and momentum, the brand market share, the popularity of domestic and foreign markets and other factors to recognize the brands that contribute to the influence of Ningbo clothing: one is the "most influential brand" and the other is the "most potential brand".